REPORT
The shopping app insights report: 2025 edition
Trends and tips for high-converting customer experiences
SUMMARY
New dynamics, new shoppers, new strategies
With new tech and shifting user behavior, growth hinges on early, informed decisions. Focus on the metrics that matter to optimize campaigns, deepen engagement, and scale smarter.
Explore how AI is transforming shopping apps, from creative automation to predictive targeting and real-time optimization.
Benchmark your performance with detailed metrics on installs, engagement, retention, monetization, and UA costs.
Explore regional and sub-vertical views of where e-commerce apps are winning and where growth opportunities are emerging.
Get Q4-ready with strategic tips on testing, localization, and deep linking for high-intent conversions.
Create user journeys that are smarter, smoother, and built to convert
“In today’s m-commerce landscape, trust is key to lasting growth. The most successful apps create experiences that are relevant, respectful, and consistent across every touchpoint. It’s not about speed or targeting alone, but building real value. Adjust helps brands simplify complexity with real-time, cross-channel optimization, so they can grow faster and smarter.”
Tiahn Wetzler
Adjust Director, Content & Insights
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