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Unlimited measurement on mobile, web, CTV, PC, and console.
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Guide high-value users to your app with growth-boosting experiences.
Recommend
Make smarter decisions with AI-driven, next-generation measurement.
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Streamline operations and amplify your marketing with automation.
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Safeguard your data and prevent mobile ad fraud.
Adjust Growth Copilot
Your AI partner for smarter growth. Ask questions, get instant answers.
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Leverage machine-learning for scalable iOS and SKAdNetwork success.
CTV & OTT
Power-up omnichannel success and make connected TV a performance channel.
ROI Measurement
Effortlessly increase ROI and ROAS with accurate data and holistic views.
Fraud Prevention
Protect your data and budgets with proactive mobile ad fraud prevention.
PC & Console
Expand your horizons and power up PC and console games measurement.
Incrementality
AI-powered, next-gen incrementality analysis for granular campaign insights.
Deep Linking
Scale engagement and conversions with frictionless, multi-platform experiences
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Ebook
Mobile app trends: 2025 edition
Gaming app insights report 2025
Deep linking guide
The future of mobile measurement playbook
May 21, 2025
Introducing Adjust Growth Copilot - now in beta!
AI-powered answers and in seconds. Growth Copilot helps marketers move faster, make smarter measurement and analytics decisions, and focus on what drives growth.
Jul 22, 2025
Just released! Mobile app trends 2025: Japan edition
Adjust and Sensor Tower bring you the latest performance data, vertical trends, and expert analysis needed for strategic growth in Japan’s exciting and competitive app market
May 22, 2025
Switch your deep linking from Firebase to Adjust in three simple steps
With the deprecation of Google’s Firebase Dynamic Links, learn how quick and easy it is to switch your deep linking to Adjust’s TrueLink.
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Jul 30, 2025
Scaling ROAS with mobile marketing automation
Discover how mobile marketing automation transforms campaign management, helping marketers scale ROAS by turning performance data into automated, real-time decisions.
Jul 24, 2025
Demystifying Cohort KPIs, part 2: Analyzing revenue performance
This article continues our Cohort KPIs series, examining how revenue metrics such as LTV and ARPU enable marketers to understand monetization patterns and drive profitable growth.
Jul 16, 2025
AI and the next-generation of mobile marketing personalization
Discover how AI and GenAI help mobile marketers personalize creative, messaging, and more across the user journey, with real examples and strategies.
Jul 15, 2025
ATT opt-in rates: The latest benchmarks by app category and country
Four years on, new data from Q2 2025 shows ATT opt-in rates rising across industries and markets. See how benchmarks vary by app category and region.
Jul 09, 2025
LLMs and the future of mobile advertising
Explore how large language models (LLMs) like ChatGPT, Gemini, and Perplexity are emerging as an advertising and UA channel, and what mobile marketers can do to stay in front of users.
Jul 01, 2025
Choosing the right mobile ad format for your audience
Match the right ad formats, e.g. banners, interstitials, video, native, interactive, and more, to your target segments for improved engagement, installs, and ROI.
Jun 24, 2025
The complete guide to multi-touch attribution for mobile app advertisers
Explore what multi-touch attribution is, how Adjust Multitouch measurement works, and why marketers use MTA to analyze cross-channel impact and boost LTV.
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