Mastering a Competitive Mobile Game Monetization Mix

2023년 8월 16일 (수)
오후 3시 - 3시30분

리소스 웨비나 Mastering a Competitive Mobile Game Mone...

With mobile game consumer spending reaching an impressive $110 billion in 2022, it’s becoming more important than ever for mobile game marketers to successfully implement and optimize monetization strategies that deliver results.

In this thought-provoking virtual session, Adjust will be joined by experts from Meta Audience Network and Tastypill to discuss current best practices for mastering mobile game monetization from the ground up, and pulling back the curtain on leveraging your monetization mix.

Key Takeaways

  • How to balance your monetization mix

  • Which formats are most effective in delivering results

  • Best practices to optimize your monetization strategy

  • What lies ahead as we get ever nearer to the Metaverse

Alexandra Selich

Strategic Partner Manager for AdTech Partnerships

Alexandra Selich is a Strategic Partner Manager for AdTech Partnerships at Meta. She is responsible for building and managing long-term relationships with Meta's key advertising technology partners to drive value for global app developers. Before joining Meta in 2020, she started her advertising career launching real time bidding 10+ years ago where she worked across supply and demand partners, with agencies and brands, as well as many prominent tech partners in the space. Alexandra is a Loyola Marymount University Alum and is originally from Southern California.

Dom Davies

Dom Davies, Mobile Games Consultant, representing Tastypill

Dom Davies is a Mobile Gaming Consultant. He works with a number of the top indie gaming studios, but today he is here on behalf of Tastypill, where he serves as the Director of Business Operations. He began making and publishing his own apps and games in 2011 before joining the AppLovin platform team in 2015 where he oversaw the team responsible for US & AU based Publisher and Advertiser relationships. In 2020 he transitioned out of his role and started his consulting business. Dom is based in San Francisco and when he's not working, he spends his time surfing and trying new recipes.

Reggie Singh

Director of Partnerships, Americas

Reggie Singh is the Director of Partnership, Americas and currently manages all SAN relationships to ensure product and GTM alignment. He has worked in Mobile for nearly 10 years doing everything from UA to measurement.

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