We’ve been ePrivacy certified since 2015 and are in the process of renewing our current certificate from 2017. The certification covers the requirements of the General Data Protection Regulation (GDPR) for digital products.
Yes. As a Service Provider, we comply with CCPA rules. We can exercise any request of the client’s to provide or delete data with expediency. Data privacy is one of our defining philosophies, and we work tirelessly to ensure that we provide responsible analytics and measurement that does not infringe upon a user’s right to privacy.
CCPA is a California state law that introduces new data privacy rights to consumers and imposing limits on the collection and sale of personal information of California consumers by businesses.
CCPA dictates how businesses and service providers process and store the personal information of California consumers.
A “Business” under CCPA is a company that:
A “Service Provider” under CCPA is a company that processes personal information on behalf of a Business. Adjust is considered a Service Provider.
“Personal Information” under CCPA includes IP addresses, email addresses, account names, social security numbers, driver license numbers, bank account numbers, credit card numbers, records of personal property, biometric information, browsing history, search history, geolocation data, professional or employment-related information and more.
If you’re an app that has a sizeable consumer and business presence in California and the definition of Business, for the purposes of CCPA, applies to you, you’re subject to CCPA compliance.
If you use a Service Provider that handles personal information on your behalf as a Business, both the Service Provider and the Business will also be subject to CCPA compliance. Adjust complies with CCPA regulations.
If you’ve already achieved GDPR compliance, it should be easy for you to comply with CCPA. The consumer rights outlined in GDPR are similar to those enforced in CCPA. You should consult with your legal counsel to identify any (remaining) steps to achieve compliance.
If you aren’t GDPR compliant or don’t know if you are, one of the most important things to ensure is that your consumers can exercise their data privacy rights under CCPA, which include:
After implementing these processes to ensure that users can exercise their data privacy rights, you should also consult with your legal counsel to see other areas of CCPA compliance that require your attention.
The law goes into effect on January 1st, 2020. While there might be some time for regulatory agencies and the California AG to ramp up enforcement, it’s still smart to start thinking about building compliance before the law goes into effect.
While the content on this page is designed to help you understand CCPA when working with third parties, the information contained should not be construed as legal advice. You should consult with your own legal counsel with respect to interpreting your unique obligations under CCPA and the use of a company's products and services to process personal data.
For more information on our CCPA compliance, get in contact with our privacy team - firstname.lastname@example.org.