2021 Top buzzwords marketers should know: OTT & CTV Advertising
Digital video has proven itself to be one of the most resilient verticals in the advertising industry over the last 12 months, mostly driven by Connected TV (CTV).
This webinar discussed the untapped potential marketers can harness by working creative CTV advertising into your app marketing strategy.
Hear from iflix where Diki will share learnings and best practices that work.
*Note: webinar is delivered in Bahasa Indonesia
You will learn:
What is OTT and CTV?
The importance of CTV and mobile
How to measure your CTV advertising?
The opportunity for CTV & Household sync with programmatic advertising