Take your mobile marketing to the next level in 2023: Download Mobile app trends here! Mobile marketing success in 2023: Mobile app trends
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Mobile app trends: 2023 edition

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Measure

Mobile Attribution

Make sense of the user journey

CTV AdVision

Prove ROI from CTV and OTT

iOS Solutions

SKAN success with Conversion Hub and more

ROI Measurement

Unify cost & revenue reporting

Analyze

Datascape

All your data in one place

Automate

Pulse

Boost efficiency with smart alerts

Audience Builder

Build dynamic audiences

Campaign Automation

Optimize campaigns at scale

Protect

Fraud Prevention

Block fraud in real time

Data Protection

Strengthen data security

Data Residency

Control your data location

Related

Partner Marketplace

Find your next business partner

Success Stories

View powerful results

Product Overview
Company

About Us

Careers

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Contact Us

Resources

Learn

Blog

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Ebooks

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Success Stories

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Ebook

Mobile app trends: 2023 edition

iOS 14 Resources

Partner Benchmarks

Resources Overview
Pricing
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Guides

Deep dive into the most important topics shaping the mobile app marketing industry with our detailed, expert-written guides.

Guide

Play to win: Using gamification to give your app an unbeatable edge

Get actionable gamification tips for integrating game-like elements into your app and advertising campaigns to increase engagement and retention rates.

Guide

Media mix modeling (MMM): The app marketer’s handbook

A complete guide to marketing mix modeling, including marketing mix modeling vs. attribution and how to build a media mix model and best practices.

Guide

The mobile app marketer’s definitive guide to app store optimization

The only guide you'll ever need to ASO for mobile apps. Learn what app store optimization is, why it’s important, and what factors are taken into account for ASO

Guide

iOS 14.5+: From day one until now

Everything you need to know about iOS 14.5+, up to iOS 16.1.1. From what it means for mobile marketing to how to succeed on SKAdNetwork, including SKAN 4.

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