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Guide
Unlock connected TV as a powerful performance channel
How does CTV work? Learn about connected TV measurement and why CTV is the next performance channel for mobile apps in this CTV marketing guide.
The ultimate user acquisition arsenal for mobile app growth
Learn how to develop the ultimate mobile user acquisition strategy for apps, from organic efforts and tactful advertising to measurement and optimization.
User retention: How to successfully keep users and grow your app
Want to learn how to increase user retention? Read our guide to mobile app user retention, complete with benchmarks, top tips, and examples.
Play to win: Using gamification to give your app an unbeatable edge
Get actionable gamification tips for integrating game-like elements into your app and advertising campaigns to increase engagement and retention rates.
Media mix modeling (MMM): The app marketer’s handbook
A complete guide to marketing mix modeling, including marketing mix modeling vs. attribution and how to build a media mix model and best practices.
The mobile app marketer’s definitive guide to app store optimization
The only guide you'll ever need to ASO for mobile apps. Learn what app store optimization is, why it’s important, and what factors are taken into account for ASO
iOS 14.5+: From day one until now
Everything you need to know about iOS 14.5+, up to iOS 16.1.1. From what it means for mobile marketing to how to succeed on SKAdNetwork, including SKAN 4.
