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Mobile app trends: 2023 edition
Guide
Get actionable gamification tips for integrating game-like elements into your app and advertising campaigns to increase engagement and retention rates.
A complete guide to marketing mix modeling, including marketing mix modeling vs. attribution and how to build a media mix model and best practices.
The only guide you'll ever need to ASO for mobile apps. Learn what app store optimization is, why it’s important, and what factors are taken into account for ASO
Everything you need to know about iOS 14.5+, up to iOS 16.1.1. From what it means for mobile marketing to how to succeed on SKAdNetwork, including SKAN 4.