Guide

Play to win: Using gamification to give your app an unbeatable edge

Get actionable gamification tips for integrating game-like elements into your app and advertising campaigns to increase engagement and retention rates.

Guide

Media mix modeling (MMM): The app marketer’s handbook

A complete guide to marketing mix modeling, including marketing mix modeling vs. attribution and how to build a media mix model and best practices.

Guide

The mobile app marketer’s definitive guide to app store optimization

The only guide you'll ever need to ASO for mobile apps. Learn what app store optimization is, why it’s important, and what factors are taken into account for ASO

Guide

iOS 14.5+: From day one until now

Everything you need to know about iOS 14.5+, up to iOS 16.1.1. From what it means for mobile marketing to how to succeed on SKAdNetwork, including SKAN 4.