Ebooks

Learn the ins and outs of mobile app marketing with our whitepapers, ebooks, industry guides and more.

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Adjust and App Annie data tells you the markets which are hot for banking (and which are not) along with insights on crucial post-install metrics, including retention rates and session data. Download ...

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Ebook

The Mobile Finance Report 2019: Banking and Payment app benchmarks

The Japanese market represents a fascinating study for mobile marketers. The landscape is teeming with intriguing stats, from the nation’s heavy gaming use to their increasing reliance on dating apps ...

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Ebook

The latest Japan app engagement data from Adjust and Liftoff

Taking your app global is a tough challenge. Adjust has created a report that gives you an on-the-ground look at the growth and performance potential of markets around the world. The report reveals wh...

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Ebook

Charting the globe with the Mobile Growth Map

Asia’s mobile-centric markets offer huge opportunities for growth - and understanding their unique dynamics is key to successfully expanding your app’s footprint across the region. With deep dives i...

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Ebook

How not to fail in Asia

In 2018, mobile shopping app downloads grew 10% to 5.70 billion. In this groundbreaking e-commerce report, Adjust and Liftoff have collaborated to deliver the newest figures on app shopping. Want to l...

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Ebook

2019 Mobile Shopping Apps Report: Mobile benchmarks with Adjust and Li...

The Global App Trends 2019 covers a year’s worth of data from standout applications in 23 verticals. The report includes metrics such as app retention, session, time spent and fraud data, among a host...

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Ebook

Adjust Global App Trends 2019: Discover the latest app industry trends

With the right resources, any marketer can set up DPAs, but it’s how those ads are incorporated into an air-tight strategy that makes them successful. Few users will still respond to one-size-fits-all...

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Ebook

Dynamic Product Ads: How to optimize your campaigns during set-up

Deep linking allows users to navigate the mobile web and apps easily. With clever application, UA managers see an improvement in conversions by using deep link technology. But how do marketers do it? ...

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Ebook

The secret to successful deep linking: A mobile marketer’s guide

Without active user acquisition, it’s incredibly difficult for businesses to find and convert new users, and grow their app over time. If you lack a strategy, you’re guessing at what’s effective, and...

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Ebook

The paid mobile user acquisition handbook: All you need to know

From preventing cheats in your gaming app to stopping bots from scraping your content or scalping your tickets, bots are a hard problem to deal with. Unbotify can detect bots based on actions bots can...

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Ebook

The Unbotify Guide

Mobile fraud poses a serious problem for everyone in the mobile advertising industry, from publishers to measurement partners. Not only does it cause damage to workflows, and drain away revenue, but i...

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Ebook

The Adjust Guide to Mobile Fraud

Click Validation has the ability to change ad fraud for good - wiping out serial methods of fraud once and for all. This whitepaper from Paul H. Müller shows the workings behind Click Validation, and ...

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Ebook

An end to fraud: What Click Validation means for the mobile industry