Ebooks

Learn the ins and outs of mobile app marketing with our whitepapers, ebooks, industry guides and more.

Mobile fraud poses a serious problem for everyone in the mobile advertising industry, from publishers to measurement partners. Not only does it cause damage to workflows, and drain away revenue, but i...

Ebook

The Adjust Guide to Mobile Fraud

Click Validation has the ability to change ad fraud for good - wiping out serial methods of fraud once and for all. This whitepaper from Paul H. Müller shows the workings behind Click Validation, and ...

Ebook

An end to fraud: What Click Validation means for the mobile industry

Without active user acquisition, it’s incredibly difficult for businesses to find and convert new users, and grow their app over time. If you lack a strategy, you’re guessing at what’s effective, and...

Ebook

Adjust’s mobile user acquisition strategy handbook

Black Friday and Singles’ Day are, without a doubt, the two biggest shopping events of the year. But are the events managing to extend their reach across the globe? That’s what we set out to find in t...

Ebook

How Black Friday and Singles’ Day are reshaping e-commerce globally

The principal aim of any app marketer is to acquire new users and retain them over time. But the average user lifecycle makes that tricky, and high rates of churn and uninstalls are common. With ver...

Ebook

Closing the loop: Understanding the user lifecycle

Mobile fraud seems like it’s always changing. However, that’s not the case - in fact, while the methods change, it’s the systems that don’t. This distinction is vital if you want to develop a properly...

Ebook

How to think about mobile ad fraud

Adjust’s mobile gaming benchmark report is here! Dig into a deep set of data to uncover the trends of app gaming, and find out what sets the best apart from the rest.

Ebook

Mobile Gaming Benchmarks 2018

We’ve collected 365 day’s worth of information from over 11,000 apps to give you a full picture of what mobile app performance looked like in 2017. With this data, you can compare your own performance...

Ebook

Retention, Sessions, Fraud: How does your app's performance compare?

Mobile ad fraud poses a serious problem for everyone in the mobile advertising industry. Not only does it cause damage to work flows, and drain away revenue, but it also can skew data, ruining potenti...

Ebook

An Expert’s guide to mobile ad fraud

Beginning your search for the best mobile attribution provider on the market? Or are you looking for a new solution, and a new approach? With Adjust's buyer's guide, you can find useful information to...

Ebook

The Buyer’s guide to mobile attribution

If you want to master mobile attribution, this guide covers everything you need to know about how app tracking works. Find an overview of the economics of mobile marketing, an explanation of the tech ...

Ebook

Essentials of mobile app attribution: A guide from start to finish

Deep linking allows users to navigate between the mobile web and apps easily. With some clever application, app marketers would see an improvement in conversions by using deep link technology in a sma...

Ebook

The secret to successful deep linking - A mobile marketer’s guide

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Ebooks

Learn the ins and outs of mobile app marketing with our whitepapers, ebooks, industry guides and more.

Topics

Mobile fraud poses a serious problem for everyone in the mobile advertising industry, from publishers to measurement partners. Not only does it cause damage to workflows, and drain away revenue, but i...

The Adjust Guide to Mobile Fraud

Click Validation has the ability to change ad fraud for good - wiping out serial methods of fraud once and for all. This whitepaper from Paul H. Müller shows the workings behind Click Validation, and ...

An end to fraud: What Click Validation means for the mobile industry

Without active user acquisition, it’s incredibly difficult for businesses to find and convert new users, and grow their app over time. If you lack a strategy, you’re guessing at what’s effective, and...

Adjust’s mobile user acquisition strategy handbook

Black Friday and Singles’ Day are, without a doubt, the two biggest shopping events of the year. But are the events managing to extend their reach across the globe? That’s what we set out to find in t...

How Black Friday and Singles’ Day are reshaping e-commerce globally

The principal aim of any app marketer is to acquire new users and retain them over time. But the average user lifecycle makes that tricky, and high rates of churn and uninstalls are common. With ver...

Closing the loop: Understanding the user lifecycle

Mobile fraud seems like it’s always changing. However, that’s not the case - in fact, while the methods change, it’s the systems that don’t. This distinction is vital if you want to develop a properly...

How to think about mobile ad fraud

Adjust’s mobile gaming benchmark report is here! Dig into a deep set of data to uncover the trends of app gaming, and find out what sets the best apart from the rest.

Mobile Gaming Benchmarks 2018

We’ve collected 365 day’s worth of information from over 11,000 apps to give you a full picture of what mobile app performance looked like in 2017. With this data, you can compare your own performance...

Retention, Sessions, Fraud: How does your app's performance compare?

Mobile ad fraud poses a serious problem for everyone in the mobile advertising industry. Not only does it cause damage to work flows, and drain away revenue, but it also can skew data, ruining potenti...

An Expert’s guide to mobile ad fraud

Beginning your search for the best mobile attribution provider on the market? Or are you looking for a new solution, and a new approach? With Adjust's buyer's guide, you can find useful information to...

The Buyer’s guide to mobile attribution

If you want to master mobile attribution, this guide covers everything you need to know about how app tracking works. Find an overview of the economics of mobile marketing, an explanation of the tech ...

Essentials of mobile app attribution: A guide from start to finish

Deep linking allows users to navigate between the mobile web and apps easily. With some clever application, app marketers would see an improvement in conversions by using deep link technology in a sma...

The secret to successful deep linking - A mobile marketer’s guide