Ebooks

Learn the ins and outs of mobile app marketing with our whitepapers, ebooks, industry guides and more.

Topics

From preventing cheats in your gaming app to stopping bots from scraping your content or scalping your tickets, bots are a hard problem to deal with. Unbotify can detect bots based on actions bots can...

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Ebook

The Unbotify Guide

With the right resources, any marketer can set up DPAs, but it’s how those ads are incorporated into an air-tight strategy that makes them successful. Few users will still respond to one-size-fits-all...

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Ebook

Dynamic Product Ads: How to optimize your campaigns during set-up

In 2018, mobile shopping app downloads grew 10% to 5.70 billion. Get the 2019 Mobile Shopping Apps Report to learn the latest trends & benchmarks.

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Ebook

2019 Mobile Shopping Apps Report

The Global App Trends 2019 covers a year’s worth of data from standout applications in 23 verticals. The report includes metrics such as app retention, session, time spent and fraud data, among a host...

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Ebook

Adjust Global App Trends 2019: Discover the mobile app industry trends...

Mobile fraud poses a serious problem for everyone in the mobile advertising industry, from publishers to measurement partners. Not only does it cause damage to workflows, and drain away revenue, but i...

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Ebook

The Adjust Guide to Mobile Fraud

Without active user acquisition, it’s incredibly difficult for businesses to find and convert new users, and grow their app over time. If you lack a strategy, you’re guessing at what’s effective, and...

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Ebook

The Adjust paid mobile user acquisition handbook

Deep linking allows users to navigate the mobile web and apps easily. With clever application, UA managers see an improvement in conversions by using deep link technology. But how do marketers do it? ...

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Ebook

The secret to successful deep linking: A mobile marketer’s guide

Beginning your search for the best mobile attribution provider on the market? Or are you looking for a new solution, and a new approach? With Adjust's buyer's guide, you can find useful information to...

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Ebook

The Buyer’s guide to mobile attribution

If you want to master mobile attribution, this guide covers everything you need to know about how app tracking works. Find an overview of the economics of mobile marketing, an explanation of the tech ...

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Ebook

Essentials of mobile app attribution: A guide from start to finish

Black Friday and Singles’ Day are, without a doubt, the two biggest shopping events of the year. But are the events managing to extend their reach across the globe? That’s what we set out to find in t...

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Ebook

How Black Friday and Singles’ Day are reshaping e-commerce globally

The principal aim of any app marketer is to acquire new users and retain them over time. But the average user lifecycle makes that tricky, and high rates of churn and uninstalls are common. With ver...

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Ebook

Closing the loop: Understanding the user lifecycle

Click Validation has the ability to change ad fraud for good - wiping out serial methods of fraud once and for all. This whitepaper from Paul H. Müller shows the workings behind Click Validation, and ...

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Ebook

An end to fraud: What Click Validation means for the mobile industry