The gaming app insights report

Unlocking growth opportunities for mobile marketers.

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Summary

Reignite mobile gaming growth

Our detailed analysis, granular data deep-dive, benchmarks, and insider tips equip marketers and developers with a cutting edge and strategic roadmap to gaming app success, in 2024 and beyond.

  • Learn how to effectively leverage generative AI, build a next-gen tech and measurement stack that drives results, and adapt your processes for maximum impact.

  • Get expert insights into hybrid monetization, genre bending, metaplay, personalization, and other mechanisms for supercharged growth.

  • See the latest data from thousands of gaming apps and uncover growth trends across installs, sessions, retention rates, cost and revenue metrics, click through rates, and more.

  • Discover which gaming subverticals are dominating globally and regionally, from hybrid casual to arcade, adventure, simulation, and more.

  • Hear from top gaming studios on how they hit and exceeded their targets.

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“The outlook for mobile games is more optimistic than the past 18 months would indicate. By investing in the right next-gen tools, improving efficiency with generative AI, and strategically adapting to meet a wider range of segments, games developers and marketers can scale on new channels and platforms, regain install and session volume, and find users that play and pay.”

Tiahn Wetzler

Director, Content & Insights

Build a gaming app strategy that gets results.

Empowering over 165,000 apps worldwide