Adjust vs. Branch

Adjust sets the standard for mobile marketing measurement

Real attribution clarity. Powerful AI and automation. Better growth outcomes.

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Adjust vs. Branch: A clear comparison

Adjust is a complete measurement and attribution platform built for clarity, speed, and growth across every channel. While Branch is known primarily for deep linking, Adjust pairs this with accurate cross-channel measurement, integrated fraud prevention, automation, and AI-powered insights for smarter, faster decision-making.

Feature

Data ownership and access

Multi-channel attribution

AI & next-gen tools

Fraud prevention

Automation

Deep linking

Transparent pricing

Leading AdAttributionKit & SKAN solutions

Customer support

Data freshness

Full control and unlimited raw data access with privacy-first design

Unified, accurate measurement across app, web, CTV, PC, console, and more

AI Growth Copilot, incrementality, predictive analytics, & MMM all built-in

Proactive, preventative, real-time fraud protection from all forms of ad fraud

Automation suite for bids, budgets, alerts, and anomaly detection

Frictionless, branded, omnichannel deep linking with all-purpose links and full web-to-app support

Simple, usage-based pricing with clear terms

Transparent side-by-side reporting with clear attribution logic

Dedicated onboarding + fast, award-winning global support

Immediate, live performance data for agile decisions

Branch

Limited access to raw data, some exports require higher tiers

Focused predominantly on mobile and web; less visibility into important growth channels

No native incrementality or MMM, limited AI capabilities

Primarily post-install fraud detection, limited real-time blocking, and reduced coverage against advanced fraud types

No built-in marketing automation features

Industry-leading deep linking, but attribution clarity is limited

Custom pricing can make costs unpredictable and budgeting harder

Basic SKAN support; attribution logic not fully verifiable

Mixed reviews; onboarding and response times vary

Some reporting delays due to batch processing

Data ownership and access

Company's logo
Full control and unlimited raw data access with privacy-first design

Branch

Limited access to raw data, some exports require higher tiers

Multi-channel attribution

Company's logo
Unified, accurate measurement across app, web, CTV, PC, console, and more

Branch

Focused predominantly on mobile and web; less visibility into important growth channels

AI & next-gen tools

Company's logo
AI Growth Copilot, incrementality, predictive analytics, & MMM all built-in

Branch

No native incrementality or MMM, limited AI capabilities

Fraud prevention

Company's logo
Proactive, preventative, real-time fraud protection from all forms of ad fraud

Branch

Primarily post-install fraud detection, limited real-time blocking, and reduced coverage against advanced fraud types

Automation

Company's logo
Automation suite for bids, budgets, alerts, and anomaly detection

Branch

No built-in marketing automation features

Deep linking

Company's logo
Frictionless, branded, omnichannel deep linking with all-purpose links and full web-to-app support

Branch

Industry-leading deep linking, but attribution clarity is limited

Transparent pricing

Company's logo
Simple, usage-based pricing with clear terms

Branch

Custom pricing can make costs unpredictable and budgeting harder

Leading AdAttributionKit & SKAN solutions

Company's logo
Transparent side-by-side reporting with clear attribution logic

Branch

Basic SKAN support; attribution logic not fully verifiable

Customer support

Company's logo
Dedicated onboarding + fast, award-winning global support

Branch

Mixed reviews; onboarding and response times vary

Data freshness

Company's logo
Immediate, live performance data for agile decisions

Branch

Some reporting delays due to batch processing

Why do 165,000+ apps choose Adjust over Branch?

The gold standard for attribution across every channel

Adjust delivers privacy-first attribution across mobile, web, CTV, PC, console, and more—so you can see performance everywhere it matters. Our measurement logic is fully transparent and independently validated, giving you the confidence to make decisions based on reliable data. With full support for SKAN and AdAttributionKit, Adjust is built to keep you ahead in an evolving, privacy-driven ecosystem.

Drive more conversions with seamless deep linking journeys

Our TrueLink technology powers seamless omnichannel deep linking and web-to-app journeys that keep users engaged from their first click to their in-app experience. With customizable branded links and dynamic smart banners, you can drive higher conversions while maintaining a consistent experience across every touchpoint. TrueLink works flawlessly across channels and devices, and because it’s integrated directly with Adjust’s attribution, every journey is measured with complete accuracy.

AI-powered insights and next-generation measurement solutions

Adjust is the leader among MMPs in AI and next-gen tech. Ask Growth Copilot questions in natural language and get instant answers and visualizations. Go deeper with InSight for incrementality, predictive analytics for forecasting, and MMM for smarter planning—all built into Adjust.

Built-in automation for better, faster marketing

With Adjust, automation comes standard—no extra tools, no complicated setup. Instantly optimize bids and budgets, make changes across campaigns in one click, and get real-time alerts when performance shifts. It’s a faster, easier way to scale while freeing your team to focus on strategy.

“Adjust has drastically increased our ability to quickly review and optimize our campaigns for maximum efficiency. As we scale, our growing team can save customized visualizations to inform future decision-making, giving us the agility we need.”

“By utilizing Adjust's TrueLink, we were able to seamlessly guide new users from the web to the app, ensuring a smooth transition—this was a major achievement. They have gone beyond being just a tool provider and have been a valuable partner in our strategy.”

“We set up and manage our campaigns across multiple platforms and channels. We wanted to see and compare them all in one place. Looking at our results, Adjust has been the right product for us in terms of optimizing our budgets, channeling our efforts, and tracking channel performance.”

“Adjust's incrementality measurement brought us insights into iOS campaign optimization once thought not possible any longer. With their machine learning models doing the heavy lifting and analyzing our historical aggregated data, insightful outcomes and advanced incrementality metrics are available at the push of a button.”

Ready to start your journey to smarter app growth?

Request a demo today and see how better measurement can transform your marketing results.

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