Adjust vs. Singular

Adjust sets the standard for mobile marketing measurement

More transparency. Powerful AI and automation. Better growth outcomes.

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Adjust vs. Singular: A clear comparison

Adjust provides transparent, privacy-first mobile attribution, cutting-edge AI and automation tools, and a dedicated, independent team of support specialists. As a true, next-generation measurement and analytics suite, we empower mobile marketers to make smart, fast decisions and confidently drive growth at scale.

Feature

Data ownership and access

Customer support

AI & next-gen tools

Fraud prevention

Automation

Deep linking

Multi-channel attribution

Dashboards and data visualizations

Transparent pricing

Leading AdAttributionKit & SKAN solutions

Data freshness

Full control and unlimited raw data access with privacy-first design

Dedicated onboarding + fast, award-winning team of Adjust specialists

AI Growth Copilot, incrementality, predictive analytics, & MMM

Proactive and preventative protection from all forms of ad fraud

Automate bids, budgets, and performance with customizable rules and smart alerts

Frictionless, omnichannel deep linking with all-purpose links

Unified, transparent measurement across app, web, CTV, PC, console, and more

Intuitive, customizable, and sharable data and dashboards

Simple, usage-based pricing with clear terms

Transparent, side-by-side reporting with clear attribution logic

Immediate access to live performance data for agile decision-making

Singular

May require higher pricing tiers for raw data exports

Support only available on paid tiers, with slower response times and limited onboarding resources

Lacks native tools for incrementality, MMM, or predictive analytics. Just launched a third-party LLM integration

Reactive, limited coverage that relies on post-install validation

No automation features built into the platform

Often relies on external tools for full flexibility and attribution alignment

Supported in higher pricing tiers. Attribution logic lacks transparency and is harder to validate

User-friendly dashboards, but less customizable + slow load times reported

Custom pricing and thresholds that make costs unpredictable

Reporting with cohort analysis but attribution logic lacks side-by-side transparency

Campaign data captured in daily snapshots, creating potential reporting delays

Data ownership and access

Company's logo
Full control and unlimited raw data access with privacy-first design

Singular

May require higher pricing tiers for raw data exports

Customer support

Company's logo
Dedicated onboarding + fast, award-winning team of Adjust specialists

Singular

Support only available on paid tiers, with slower response times and limited onboarding resources

AI & next-gen tools

Company's logo
AI Growth Copilot, incrementality, predictive analytics, & MMM

Singular

Lacks native tools for incrementality, MMM, or predictive analytics. Just launched a third-party LLM integration

Fraud prevention

Company's logo
Proactive and preventative protection from all forms of ad fraud

Singular

Reactive, limited coverage that relies on post-install validation

Automation

Company's logo
Automate bids, budgets, and performance with customizable rules and smart alerts

Singular

No automation features built into the platform

Deep linking

Company's logo
Frictionless, omnichannel deep linking with all-purpose links

Singular

Often relies on external tools for full flexibility and attribution alignment

Multi-channel attribution

Company's logo
Unified, transparent measurement across app, web, CTV, PC, console, and more

Singular

Supported in higher pricing tiers. Attribution logic lacks transparency and is harder to validate

Dashboards and data visualizations

Company's logo
Intuitive, customizable, and sharable data and dashboards

Singular

User-friendly dashboards, but less customizable + slow load times reported

Transparent pricing

Company's logo
Simple, usage-based pricing with clear terms

Singular

Custom pricing and thresholds that make costs unpredictable

Leading AdAttributionKit & SKAN solutions

Company's logo
Transparent, side-by-side reporting with clear attribution logic

Singular

Reporting with cohort analysis but attribution logic lacks side-by-side transparency

Data freshness

Company's logo
Immediate access to live performance data for agile decision-making

Singular

Campaign data captured in daily snapshots, creating potential reporting delays

Why do 165,000+ apps choose Adjust over Singular?

Safeguarding your data and empowering your growth

Our global support team provides personalized onboarding, 24/7 troubleshooting, and ongoing best-practice guidance to keep your campaigns on track. And we keep your budgets safer than any other MMP: Our real-time Fraud Prevention Suite is the only proactive and preventative solution on the market, blocking all forms of fraud in real time.

AI-powered insights and next-generation measurement solutions

Adjust is the leader among MMPs in AI and next-gen tech. Ask Growth Copilot questions in natural language and get instant answers and visualizations. Go deeper with InSight for incrementality, predictive analytics for forecasting, and MMM for smarter planning—all built into Adjust.

Built-in automation for better, faster marketing

Optimize campaigns in real time with Pulse—Adjust’s automation suite that streamlines workflows and maximizes performance. Set rules to adjust bids and budgets automatically, apply changes across campaigns with bulk edits, and stay ahead of issues with smart alerts and anomaly detection.

Smarter attribution across every channel

Adjust delivers accurate measurement across mobile, web, CTV, PC, console, and beyond, complete with seamless and industry-leading deep linking, so you can understand performance everywhere it matters. With full support for SKAN and AdAttributionKit, and a platform built for the future of privacy, Adjust keeps you ahead in an evolving ecosystem.

“Adjust has drastically increased our ability to quickly review and optimize our campaigns for maximum efficiency. As we scale, our growing team can save customized visualizations to inform future decision-making, giving us the agility we need.”

“We set up and manage our campaigns across multiple platforms and channels. We wanted to see and compare them all in one place. Looking at our results, Adjust has been the right product for us in terms of optimizing our budgets, channeling our efforts, and tracking channel performance.”

“Adjust's incrementality measurement brought us insights into iOS campaign optimization once thought not possible any longer. With their machine learning models doing the heavy lifting and analyzing our historical aggregated data, insightful outcomes and advanced incrementality metrics are available at the push of a button.”

“Automating workflows has been critical in us being able to scale campaigns the way we have. Since integrating with Automate we’ve been able to test hundreds more creatives than we could in the past, without having to spend additional time or money.”

Ready to start your journey to smarter app growth?

Request a demo today and see how better measurement can transform your marketing results.

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