Adjust vs. Branch
Adjust sets the standard for mobile marketing measurement
Real attribution clarity. Powerful AI and automation. Better growth outcomes.
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Adjust vs. Branch: A clear comparison
Adjust is a complete measurement and attribution platform built for clarity, speed, and growth across every channel. While Branch is known primarily for deep linking, Adjust pairs this with accurate cross-channel measurement, integrated fraud prevention, automation, and AI-powered insights for smarter, faster decision-making.
Feature
Data ownership and access
Multi-channel attribution
AI & next-gen tools
Fraud prevention
Automation
Deep linking
Transparent pricing
Leading AdAttributionKit & SKAN solutions
Customer support
Data freshness
Full control and unlimited raw data access with privacy-first design
Unified, accurate measurement across app, web, CTV, PC, console, and more
AI Growth Copilot, incrementality, predictive analytics, & MMM all built-in
Proactive, preventative, real-time fraud protection from all forms of ad fraud
Automation suite for bids, budgets, alerts, and anomaly detection
Frictionless, branded, omnichannel deep linking with all-purpose links and full web-to-app support
Simple, usage-based pricing with clear terms
Transparent side-by-side reporting with clear attribution logic
Dedicated onboarding + fast, award-winning global support
Immediate, live performance data for agile decisions
Branch
Limited access to raw data, some exports require higher tiers
Focused predominantly on mobile and web; less visibility into important growth channels
No native incrementality or MMM, limited AI capabilities
Primarily post-install fraud detection, limited real-time blocking, and reduced coverage against advanced fraud types
No built-in marketing automation features
Industry-leading deep linking, but attribution clarity is limited
Custom pricing can make costs unpredictable and budgeting harder
Basic SKAN support; attribution logic not fully verifiable
Mixed reviews; onboarding and response times vary
Some reporting delays due to batch processing
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Full control and unlimited raw data access with privacy-first design
Branch
Limited access to raw data, some exports require higher tiers
)
Unified, accurate measurement across app, web, CTV, PC, console, and more
Branch
Focused predominantly on mobile and web; less visibility into important growth channels
)
AI Growth Copilot, incrementality, predictive analytics, & MMM all built-in
Branch
No native incrementality or MMM, limited AI capabilities
)
Proactive, preventative, real-time fraud protection from all forms of ad fraud
Branch
Primarily post-install fraud detection, limited real-time blocking, and reduced coverage against advanced fraud types
)
Automation suite for bids, budgets, alerts, and anomaly detection
Branch
No built-in marketing automation features
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Frictionless, branded, omnichannel deep linking with all-purpose links and full web-to-app support
Branch
Industry-leading deep linking, but attribution clarity is limited
)
Simple, usage-based pricing with clear terms
Branch
Custom pricing can make costs unpredictable and budgeting harder
)
Transparent side-by-side reporting with clear attribution logic
Branch
Basic SKAN support; attribution logic not fully verifiable
)
Dedicated onboarding + fast, award-winning global support
Branch
Mixed reviews; onboarding and response times vary
)
Immediate, live performance data for agile decisions
Branch
Some reporting delays due to batch processing
Discover why Adjust is the smarter choice for mobile measurement
Why do 165,000+ apps choose Adjust over Branch?
The gold standard for attribution across every channel
Adjust delivers privacy-first attribution across mobile, web, CTV, PC, console, and more—so you can see performance everywhere it matters. Our measurement logic is fully transparent and independently validated, giving you the confidence to make decisions based on reliable data. With full support for SKAN and AdAttributionKit, Adjust is built to keep you ahead in an evolving, privacy-driven ecosystem.
Drive more conversions with seamless deep linking journeys
Our TrueLink technology powers seamless omnichannel deep linking and web-to-app journeys that keep users engaged from their first click to their in-app experience. With customizable branded links and dynamic smart banners, you can drive higher conversions while maintaining a consistent experience across every touchpoint. TrueLink works flawlessly across channels and devices, and because it’s integrated directly with Adjust’s attribution, every journey is measured with complete accuracy.
AI-powered insights and next-generation measurement solutions
Adjust is the leader among MMPs in AI and next-gen tech. Ask Growth Copilot questions in natural language and get instant answers and visualizations. Go deeper with InSight for incrementality, predictive analytics for forecasting, and MMM for smarter planning—all built into Adjust.
Built-in automation for better, faster marketing
With Adjust, automation comes standard—no extra tools, no complicated setup. Instantly optimize bids and budgets, make changes across campaigns in one click, and get real-time alerts when performance shifts. It’s a faster, easier way to scale while freeing your team to focus on strategy.
See first-hand why Adjust is the trusted leader in app growth
“Adjust has drastically increased our ability to quickly review and optimize our campaigns for maximum efficiency. As we scale, our growing team can save customized visualizations to inform future decision-making, giving us the agility we need.”
Arthur Jun
Head of Performance Marketing and Media, Duolingo
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“By utilizing Adjust's TrueLink, we were able to seamlessly guide new users from the web to the app, ensuring a smooth transition—this was a major achievement. They have gone beyond being just a tool provider and have been a valuable partner in our strategy.”
Yasuo Takahara
Marketing Lead, Ubie Inc.
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“We set up and manage our campaigns across multiple platforms and channels. We wanted to see and compare them all in one place. Looking at our results, Adjust has been the right product for us in terms of optimizing our budgets, channeling our efforts, and tracking channel performance.”
Serkan Oguz,
Senior Brand Manager, Turkey, Nestlé
“Adjust's incrementality measurement brought us insights into iOS campaign optimization once thought not possible any longer. With their machine learning models doing the heavy lifting and analyzing our historical aggregated data, insightful outcomes and advanced incrementality metrics are available at the push of a button.”
Jay Christian
Performance Marketing Manager, Pret-a-Manger
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Ready to start your journey to smarter app growth?
Request a demo today and see how better measurement can transform your marketing results.
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