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Mobile app trends: 2023 edition
Mixed Media Modeling Guide
User Retention Guide
Gaining visibility with VTA eBook
Sep 21, 2023
Out now! Mobile app trends spotlight edition: LATAM
Get the latest mobile app benchmarks and trends from Latin America (LATAM) in our brand new ‘spotlight’ format, designed to bring you quick, actionable data and insights.
Aug 08, 2023
Part 3: Navigating November’s e-commerce app usage surge
Learn which countries have the top e-commerce app engagement around Black Friday and Cyber Monday, outperforming even the United States and Global spikes!
Aug 09, 2023
Preparing for iOS 17: Privacy manifests, SDK signatures, and API required reasons
Scheduled for release in September, iOS 17 is bringing a set of new privacy features to the App Store. So, what does it all mean for app developers and marketers?
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Sep 19, 2023
Educational apps in focus: Trends and strategies for success in 2023 and beyond
Educational app usage is rising, presenting huge growth opportunities. Get the latest stats and winning strategies for your app marketing plan.
Sep 18, 2023
Why savvy gaming advertisers are embracing cross-device marketing
Is mobile-first advertising dead? No, but cross-device advertising is rapidly expanding even further among savvy app marketers. Read why here.
Sep 14, 2023
Navigating a new era of mobile marketing measurement with incrementality testing
Your 101 guide to incrementality. Learn how to calculate incrementality, how it differs from A/B testing, and which incremental model might be the best fit.
Sep 13, 2023
Checking the pulse of health & fitness tracker apps in 2023
Interest in health and fitness apps grows at the beginning of the new year as users start their fitness journey for the spring and summer seasons.
Sep 12, 2023
The proximity power of geofencing marketing for apps
Learn the definition of geofencing marketing, what geofencing is used for, how to boost opt-in rates for geofencing consent, and tips on creating the best campaigns.
Sep 07, 2023
PC and console: Game-changing advertising channels
PC and console platforms are the hottest new advertising channels among gaming app marketers. Get the four reasons behind this trend’s popularity.
Sep 05, 2023
Crafting top-notch app store videos for maximum organic conversion
Don’t miss these key tips for success in standing out in app stores with a strong, compelling promotional video that converts.
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