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Unlimited measurement on mobile, web, CTV, PC, and console.
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Recommend
Make smarter decisions with AI-driven, next-generation measurement.
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Streamline operations and amplify your marketing with automation.
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Safeguard your data and prevent mobile ad fraud.
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Leverage machine-learning for scalable iOS and SKAdNetwork success.
CTV & OTT
Power-up omnichannel success and make connected TV a performance channel.
ROI Measurement
Effortlessly increase ROI and ROAS with accurate data and holistic views.
Fraud Prevention
Protect your data and budgets with proactive mobile ad fraud prevention.
PC & Console
Expand your horizons and power up PC and console games measurement.
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Ebook
Mobile app trends: 2024 edition
Media mix modeling (MMM) guide
PC and console growth marketing guide
Gaming app insights report
Aug 20, 2024
Just in! Bag exclusive insights in our brand new shopping app report
All the shopping app data, benchmarks, and expert tips you need to exceed your goals by driving long term, scalable growth. Boost UA, conversions, and revenue.
Aug 14, 2024
Getting to know Google’s Privacy Sandbox on Android terminology
Your full glossary of Google’s Privacy Sandbox on Android terms, expressions, and vocabulary.
Jun 13, 2024
AdAttributionKit vs. SKAdNetwork: Everything you need to know
Learn how Apple’s AdAttributionKit Framework differs from SKAN, what it means for mobile marketers and developers, and the new features it brings, including re-engagement.
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Sep 12, 2024
How to define and reach your mobile app target audience
Effective targeting brings valuable new users to your app, maximizing your return on ad spend. Discover the importance of target audiences and how to optimize your strategy.
Sep 10, 2024
Invest in success with finance app marketing data and insights
Dive into key findings from our finance app insights report. Get the trend, strategies, and expert takes needed to drive app growth in the fintech space.
Sep 04, 2024
Discrepancies in data: Why don’t the numbers always match up?
Data discrepancies are par for the course in mobile user acquisition marketing. Learn how to identify and resolve discrepancy issues on all platforms and channels.
Aug 29, 2024
The retail media boom and what it means for app marketers
A hot topic in the online advertising space, retail media is big news for mobile marketing. Discover what it’s all about and how app marketers can benefit.
Aug 28, 2024
Header bidding explained: Your complete guide
Our guide covers the basics of in-app header bidding, including how the method works and best practices.
Aug 19, 2024
The Olympic effect on mobile apps: From the stadium to the screen
Find out how the 2024 Paris Olympics impacted mobile apps, from streaming and sports news to food delivery and ride hailing. Get exclusive data and actionable insights!
Aug 15, 2024
How to write app descriptions that drive discoverability and installs
Boost your app installs with a compelling app description that clearly communicates your app's value and captivates users from the first glance.
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