Adjust customers can now benefit from a data integration with Salesforce Marketing Cloud to drive informed marketing decisions

At this year’s Game Developers Conference, Adjust’s Lead Product Strategist, Gijsbert Pols, discusses the rise of CTV and predictions for the platform going forward.

With content creation platforms seeing massive growth in 2020, more brands are recognizing the impact that user-generated content has on the marketing landscape.

While only 1% of apps monetize with subscriptions, over 90% of mobile consumer spend comes from subscription apps. With so much revenue at stake, it’s vital to have a post-IDFA plan.

With digital and mobile technology being more readily available, your target market of potential app users is as diverse as ever. You need to implement accessibility standards into your app design

Health and fitness apps witness continued growth in 2021 as more people work out at home despite relaxed restrictions on gyms

Download our guide for an in-depth analysis of the CTV ecosystem, complete with real-world solutions and strategies for marketers and developers

When developing your mobile app it’s vital to know the core principles of user experience and how they help improve app design. The key to enticing new users as well as retaining existing users is und...