We’ve talked about the theory behind ad fraud: that is, how we think about the problem.

We’re very pleased to share that Adjust is opening its first office in India. Read all about it here.

For many, machine learning is just a catch-all buzzword. After all, you could say it’s just a bunch of ‘if statements’, and (in some cases) you wouldn’t be too far off.

Moving beyond the types of fraud we discussed in part 1 of our theory series, it’s time we looked at the lack of distinction between fraud solutions.

In this article, we break down ad fraud in a new way - dividing the mass of methods between two very distinct approaches.

To prevent SDK Spoofing from making its way into marketers’ datasets, we’ve developed the most effective solution out there. Adjust’s Abdullah Obaied explains how we did it.

Adjust has recently been recognized in Gartner’s Market Guide for Web and Mobile App Analytics report.

Arun Gupta is Adjust’s Regional VP of Sales for the East Coast. On the side, he’s also halfway through an MBA at Columbia University - read on to find out how he balances it all.

Adjust is pleased to announce its membership in Google’s new Measurement Partner Program, honored by Google’s ongoing commitment to attribution standards within the industry.