Featured Sep 12, 2019

We have lift-off! Adjust launches LTV magazine

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In the first-ever issue of LTV magazine, we interviewed Cornelia Müller, Teamlead Mobile Marketing, who leads mobile marketing at FlixBus, and Davide Gabriele Croci, Director of Customer Retention.

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Nov 7, 2019

FlixBus puts data in the driver’s seat to build better customer experiences

On September 19, 2017 we launched the Coalition Against Ad Fraud — known as CAAF. We’re happy to celebrate a second anniversary for an initiative that is still going strong.

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Nov 5, 2019

Happy birthday CAAF: The coalition’s strongest year to date

Data sharing can be an exercise in giving too much of your information away to third parties. Find out how Adjust is trying to change the status quo.

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Nov 4, 2019

Why data sharing needs to change

Health Trackers grow in January at a higher rate than any other month. Find out the cause in this very post!

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Nov 1, 2019

Fitness trackers see a boost in January — but do users keep their resolutions?

China is a thriving market leading the App Economy, and we wanted to learn what makes Adjust’s clients tick in the country. Find out what we learned in our first Think Tank.

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Oct 31, 2019

The Adjust Think Tank initiative touches down in China

Learn the ins and outs of mobile advertising strategies with our guide to ad formats and best practices.

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Oct 30, 2019

Mobile advertising strategies: Essential ad formats and best practices

Adjust Bolsters our U.K. Team with the Appointments of Industry Veterans Andy Chandler and Isabel Ferreira to lead and build our existing team.

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Oct 30, 2019

Industry veterans Andy Chandler and Isabel Ferreira join Adjust

Missed the event? We’ve got you covered with our Mobile Spree wrap-up.

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Oct 24, 2019

Top three takeaways from Mobile Spree San Francisco 2019

Japan, the 4th richest country in the world, makes for an individual and intriguing market to mobile analysts. We took on one of the biggest spending nations in our newest report.

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Oct 23, 2019

Out now! Adjust and Liftoff’s Japan Engagement Report

Revenue is the life-force of e-commerce apps, making conversions a critically important metric to your success. Learn all about the term, here.

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Oct 18, 2019

How to increase conversions for e-commerce apps

In Adjust’s App Trends report, we found that Mobility apps had some of the highest Growth Scores of any app, but the lowest retention. That trend has only become more extreme in 2019.

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Oct 16, 2019

Mobility, measured: The state of urban mobility apps in 2019

F.O.X will be replaced by the Adjust platform as CyberZ’s measurement tool of choice. Learn more about the news here.

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Oct 9, 2019

Adjust acquires F.O.X measurement tool from Tokyo-based agency CyberZ