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Nov 21, 2023
Download now! TikTok & Adjust - Mastering SKAN 4: The essentials for iOS success
Together with TikTok, we’ve created the ultimate guide to SKAdNetwork 4, complete with every detail you need to maximize campaign performance and drive growth on iOS.
Nov 20, 2023
Attribution, incrementality, and MMM: The next-gen mobile marketing measurement triad
Learn how attribution, incrementality, and MMM work together to make the perfect recipe for mobile marketing triumph, from quick wins to sustainable success.
Sep 27, 2023
Just released! The mobile app growth report: Discover your next UA gold mine
Our latest report ranks markets and app verticals all over the globe, creating a user acquisition leaderboard so you can find your next hot-spot for growth.
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Nov 29, 2023
France in three charts: Installs, sessions, and retention rates
Get insights into the dynamic app industry in France, focusing on high-performing categories such as mobile gaming, social media, utility apps, and more.
Nov 27, 2023
Essential steps and next-level strategies for a well-executed beta test
Dive into the world of beta testing, unraveling the latest trends and innovative approaches to maximize your testing impact before launching your app.
Nov 23, 2023
How Double Day sales are transforming INSEA’s e-commerce app market
Explore the impact of Double Day Sales on INSEA's e-commerce landscape and gain valuable app marketing insights to maximize granular success in this booming market.
Nov 16, 2023
Adjust Ignite: Empowering app marketers with insights and innovation
Explore Adjust Ignite, an event for app marketers to connect with industry leaders, gain exclusive insights, and stay on the cutting edge of mobile.
Nov 15, 2023
CTV vs. OTT explained for app marketers
Want to know the difference between CTV and OTT? Check out our article explaining how OTT services utilize connected TV devices to deliver streaming content to users.
Nov 13, 2023
Meta & Adjust: Announcing Meta install referrer for enhanced Android measurement
After working closely with Meta, we’ve officially implemented Meta install referrer, a brand new solution to measure Meta Android Campaigns performance.
