Adjust's Mobile Marketing Blog

Andy will focus on scaling Adjust’s Chinese market as we look to invest and expand teams across Greater China throughout 2019.

Jan 17, 2019

Andy Wei joins Adjust as General Manager, Greater China

Originally published on AdExchanger, Adjust’s Michael Paxman shares his thoughts on incrementality and how to avoid paying for users marketers already owned

Jan 11, 2019

Incrementality: Why pay for what’s already yours?

The way consumers engage with your brand has changed. 86% of shoppers are regularly channel-hopping: they interact with your brand through websites, mobile apps, social media platforms, offline stores...

Jan 10, 2019

What every marketer needs to know about creating an omnichannel experience

Adjust has always prided itself on being an inclusive and equal opportunity employer, and today, we’re pleased to announce our diversity campaign - working together to ensure the tech industry has acc...

Jan 9, 2019

Introducing Adjust’s new diversity campaign

We sat down with Ricardo Feldman, Sales Director LATAM, at Adjust’s recent Christmas Week, to learn more about his career path and what makes the Latin American market so unique.

Dec 27, 2018

From Berlin to Brazil: Ricardo’s employee story

Attribution reports are a valuable learning tool for mobile marketers. We take a look at how these reports can inform a successful marketing strategy.

Dec 20, 2018

Measuring performance: Why attribution reports are a valuable learning tool

Take a look at Adjust's 2018 in review. We look back with an infographic to showcase what we've achieved in 365 days.

Dec 18, 2018

Adjust's 2018 in review

Women in Japan are the leading growth drivers of the country’s dynamic app market - but what are the reasons behind their influence, and how can marketers tap into this growing segment?

Dec 13, 2018

How women became the Japanese app industry’s biggest growth segment

With key examples and insight from industry experts, discover how you could benefit from incrementality testing.

Dec 12, 2018

The ins and outs of incrementality testing

Having recently passed the four-year mark at Adjust, Zhuo Sun has seen Adjust grow to over 250 employees. We sat down to find out more about his role and what sets the company apart.

Dec 11, 2018

From suits to flip flops: Zhuo’s employee story

Extending our vision to unify advertisers' marketing efforts - Adjust has joined forces with data aggregation platform Acquired.io.

Dec 4, 2018

Adjust has acquired data aggregation platform Acquired.io

We’ve recently been involved in a collaborative effort with War Child UK, a charitable endeavor built on great games.

Nov 30, 2018

Giving back: Adjust partners with War Child UK to support new game release

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Adjust's 2018 in review

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Andy will focus on scaling Adjust’s Chinese market as we look to invest and expand teams across Greater China throughout 2019.

Andy Wei joins Adjust as General Manager, Greater China

Originally published on AdExchanger, Adjust’s Michael Paxman shares his thoughts on incrementality and how to avoid paying for users marketers already owned

Incrementality: Why pay for what’s already yours?

The way consumers engage with your brand has changed. 86% of shoppers are regularly channel-hopping: they interact with your brand through websites, mobile apps, social media platforms, offline stores...

What every marketer needs to know about creating an omnichannel experience

Adjust has always prided itself on being an inclusive and equal opportunity employer, and today, we’re pleased to announce our diversity campaign - working together to ensure the tech industry has acc...

Introducing Adjust’s new diversity campaign

We sat down with Ricardo Feldman, Sales Director LATAM, at Adjust’s recent Christmas Week, to learn more about his career path and what makes the Latin American market so unique.

From Berlin to Brazil: Ricardo’s employee story

Attribution reports are a valuable learning tool for mobile marketers. We take a look at how these reports can inform a successful marketing strategy.

Measuring performance: Why attribution reports are a valuable learning tool

Take a look at Adjust's 2018 in review. We look back with an infographic to showcase what we've achieved in 365 days.

Adjust's 2018 in review

Women in Japan are the leading growth drivers of the country’s dynamic app market - but what are the reasons behind their influence, and how can marketers tap into this growing segment?

How women became the Japanese app industry’s biggest growth segment

With key examples and insight from industry experts, discover how you could benefit from incrementality testing.

The ins and outs of incrementality testing

Having recently passed the four-year mark at Adjust, Zhuo Sun has seen Adjust grow to over 250 employees. We sat down to find out more about his role and what sets the company apart.

From suits to flip flops: Zhuo’s employee story

Extending our vision to unify advertisers' marketing efforts - Adjust has joined forces with data aggregation platform Acquired.io.

Adjust has acquired data aggregation platform Acquired.io

We’ve recently been involved in a collaborative effort with War Child UK, a charitable endeavor built on great games.

Giving back: Adjust partners with War Child UK to support new game release