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Nov 21, 2023
TikTok & Adjust - Mastering SKAN 4: The essentials for iOS success
Together with TikTok, we’ve created the ultimate guide to SKAdNetwork 4, complete with every detail you need to maximize campaign performance and drive growth on iOS.
Jan 10, 2024
Unwrapping festive mobile app trends over the 2023 holiday season
Explore exclusive data and expert insights into holiday mobile app trends, revealing the dynamic interplay between seasonal events and consumer behavior.
Jan 03, 2024
Expert predictions unveiled: The must-know 2024 mobile app trends
Looking ahead to 2024, our experts talk predictive analytics’ impact on cross-channel measurement, AI in mobile marketing, and CTV's fusion of content and commerce
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Feb 08, 2024
Google and the Digital Markets Act: Implementing consent parameters
Get the details on Google’s DMA interpretation, what you need to do to align with the requirements, and how Adjust supports you every step of the way.
Feb 06, 2024
Want to get ahead of mobile ad fraud in 2024? Leverage Pulse’s smart alerts
Let Pulse monitor mobile ad fraud for you. Get these real-life examples of how you can set up fraud alerts for your campaigns to save your data from inaccuracies.
Jan 31, 2024
Three core psychological factors in marketing (and how to integrate them)
Learn how to ethically master color psychology marketing, social proof marketing, and scarcity marketing to captivate your app's audience like never before.
Jan 30, 2024
Mobile app insights and marketing strategies for Lunar New Year 2024
Master mobile marketing for Lunar New Year 2024. Delve into app trends and explore campaign strategy ideas to drive app growth this festive season.
Jan 26, 2024
How to develop a successful push notification marketing strategy
Push notifications are an essential part of your marketing strategy. Explore our 11 best practices to optimize your use of push notifications and boost app engagement.
Jan 25, 2024
Love is in the app: Valentine's Day mobile usage skyrockets
Explore Valentine's Day mobile app trends and how they impact user engagement. Learn strategies to optimize your mobile marketing campaign for Valentine's Day 2024.
Jan 19, 2024
Creating an irresistible loyalty program for your app
Looking to increase retention and revenue with a mobile app loyalty program? We’ve got you covered with examples and a how-to, as well as our top tips for success.
Jan 17, 2024
Download now! The essentials of mobile app attribution ebook
The only mobile app attribution guide you’ll ever need is here. See how ad engagement works. Learn how an MMP provides attribution and why your app marketing needs it.
