Aug 2, 2022

Master measurement on iOS with Adjust and TikTok’s playbook: Success made simple

We’ve teamed up with TikTok, compiled everything you need to know to succeed on iOS 14.5+, and explained how to leverage our solutions to drive sustained growth.

Trending

Aug 15, 2022

Is the loss of a full bit really worth it? The truth on single-source iOS 14.5+ attribution

Combining ATT and SKAN data for all-in-one or single-source reporting is based on estimations and flawed calculations, and comes at the price of a full bit.

Apr 5, 2022

Adjust launches Datascape: Our new advanced analytics solution for smarter, faster app growth

Adjust Datascape empowers app marketers with time-saving reporting, visualization, & analysis on business-critical KPIs and performance metrics — on one screen.

New and Notable

Sep 21, 2022

Calculating LTV post-IDFA: Solving the need for predictive analytics

Learn how Adjust is solving for predictive LTV on iOS 14.5+ by working successfully with aggregated SKAdNetwork data and machine learning.

Sep 16, 2022

Our top 5 tips for mobile app hyper-personalization

Find out how to knock hyper-personalization out of the park with inspiration from leaders in this space.

Sep 14, 2022

Q5: A golden opportunity for apps

Learn when Q5 is and how to use this period to your app’s advantage while users are inclined to spend more money on themselves and screen time is high.

Sep 13, 2022

Gaming apps hop on board as CTV growth continues

Gaming is now among the top 4 categories of CTV apps across all major platforms. We lay out everything marketers need to know to leverage this emerging space.

Sep 9, 2022

The future of the metaverse is in mobile apps

We take a look at what the metaverse is (without the Meta brand name) and what it will mean for Meta’s Horizon Worlds mobile app launching later this year.

Sep 8, 2022

Apple’s ‘Far Out’ event, iPhone 14, iOS 16, and more

We take a look at the announcements and information from Apple’s live ‘Far Out’ event on September 7, 2022 and analyze everything mobile marketers need to know.

Sep 7, 2022

Zoomd & Adjust: What’s next in user acquisition marketing

We conducted research with UA managers to discover which channels are currently being used, the channels performing the best, and what’s coming next in UA.

Sep 7, 2022

Mobile gaming levels up in EMEA: Installs, sessions, and user behavior

Mobile game installs in 2022 eclipse pandemic-driven growth but sessions drop slightly as user habits diversify.

Featured Topics

Connected TV
iOS 14.5+
Mobile Analytics
Mobile Attribution
Mobile Marketing
App Trends