Featured Sep 12, 2019

We have lift-off! Adjust launches LTV magazine

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F.O.X will be replaced by the Adjust platform as CyberZ’s measurement tool of choice. Learn more about the news here.

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Oct 9, 2019

Adjust acquires F.O.X measurement tool from Tokyo-based agency CyberZ

4 billion people own a smartphone. If it’s your job to reach them, you need to know which markets are more mobile-friendly and ready for the latest launch. Learn where to go with the map.

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Oct 8, 2019

Out now: The Mobile Growth Map

In this guide, we outline what user acquisition means for mobile games and share best practices.

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Oct 7, 2019

User acquisition strategy: Best practices for marketing mobile games

Rebecca Nackson, founder of Notable, gives us a taste of what’s to come in her keynote speech at Mobile Spree San Francisco 2019.

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Oct 2, 2019

Mobile Spree speaker spotlight: Rebecca Nackson

Video is one of the most effective ad formats available to marketers. A study by Hubspot found 87% of consumers would like to see more video from brands in 2019 — how can you improve your offering?

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Oct 1, 2019

A guide to video creative excellence with Google

As the largest smartphone market in the world, APAC’s mobile-first nature gives foreign app developers a huge opportunity to make their mark. Learn more about the market here.

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Sep 30, 2019

Out now! Our new "How not to fail in Asia" guide

Phiture’s ASO lead, Aude Boscher, explains how analyzing the traffic that goes to each Apple Search Ads keyword is a proxy to understanding your organic search traffic.

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Sep 26, 2019

How to leverage Apple Search Ads post-install data to increase the quality of your organic traffic

Adjust’s Growth Score was created to help marketers understand the verticals in the ascendancy, which are plateauing, and where.

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Sep 25, 2019

Dating apps top the charts when it comes to growth in the U.S., but why?

What impact does the CCPA have for you as an app marketer? What are your users’ rights and what are your duties when processing their personal data?

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Sep 24, 2019

Understanding the CCPA

For many Adjust clients the retention rate, specifically “Day 1”, is a vital indicator of campaign performance, yet discussion on the definition and calculation of this widely-adopted metric is scarce...

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Sep 23, 2019

Retention rates and other lies

Speakers from ZINIO, Jam City, Studio and Lucky Day Entertainment will join us at our upcoming Mobile Spree. Read on to find out more.

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Sep 20, 2019

Meet four of our guest speakers at Mobile Spree San Francisco

Learn how to make the most out of mobile marketing automation with these best practices.

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Sep 19, 2019

Mobile marketing automation: Best practices for driving growth