While not as game-changing as iOS 14, Apple’s newly released iOS 15 comes with a slew of updates that marketers, developers and advertisers should keep in mind.

We look at the value of behavioral segmentation and how you can leverage it to retain users and increase user engagement with your app.

For developers with more than one app in their suite, utilizing the IDFV for cross- promotion enables leveraging high value users across a publisher account

Switching between attribution providers can look difficult, but at Adjust we make the process easy. To find out how, we spoke to Yagiz Öztol, one of Adjust’s Sales Engineers who’s responsible for hand...

CTV is continuing to trend upward as viewing habits shift. Learn how CTV and OTT advertising is growing and the marketing opportunities it presents.

Alongside partners including Klarna, Genesys and Merkle, we teamed up with Adobe in their latest report where we share how deep linking can work as part of a unified retail experience.

The changes to user acquisition data and email tracking on iOS 14.5+ make providing a coherent customer experience more challenging—and retention even more important

Whether your event is in-person, digital or a mix, event apps are a great tool for boosting engagement and measuring ROI. Learn more in our blog, here.