A new report created by Adjust and Liftoff covers all you need to know about mobile app engagement in Japan. Read about it here.

Multi-touch attribution has never been more in-demand, with increasing demand for in-depth data from all corners of the mobile marketing ecosystem.

Creating a family-friendly workplace has been a long-term goal for Anna Jakovleva, our Head of HR. Here, we hear how she did it and what benefits Adjust has in place to support parents.

The biggest unspoken truth of 2018 is this: the market often views fraud as a good thing.

We can’t wait to have speakers from Google, Snap Inc and Tophatter join us at this year’s Mobile Spree in San Francisco - read on to find out more.

Game designers—first video and now mobile—have traditionally drawn on psychology principles to pinpoint the mix of features and mechanics sure to make gameplay fun and addictive.

We’re thrilled to have a 70% representation of women on stage this year - see who’ll be joining us at Mobile Spree, here.

Given the majority of users churn, knowing how long they leave between their last session and uninstalling is the key to re-engagement.

Spoofed attributions are as old as attribution itself. As soon as it was clear that there was a chance to randomly steal credit for users installing an app organically...