Resources

Join Adjust and Google on March 27th at 11 am PST to learn expert tips for App campaigns for engagement

Webinar

Insider tips to get more out of Google App campaigns for engagement

As a subscription service, Strava’s business model relies on long user conversion cycles. This approach means that popular acquisition KPIs around installs, clicks, and impressions make it difficult ...

Case Study

How Strava uses Adjust to optimize long user conversion cycles

Click Validation has the ability to change ad fraud for good - wiping out serial methods of fraud once and for all. This whitepaper from Paul H. Müller shows the workings behind Click Validation, and ...

Ebook

An end to fraud: What Click Validation means for the mobile industry

Without active user acquisition, it’s incredibly difficult for businesses to find and convert new users, and grow their app over time. If you lack a strategy, you’re guessing at what’s effective, and...

Ebook

Adjust’s mobile user acquisition strategy handbook

The principal aim of any app marketer is to acquire new users and retain them over time. But the average user lifecycle makes that tricky, and high rates of churn and uninstalls are common. With ver...

Ebook

Closing the loop: Understanding the user lifecycle

Fnac, one of France’s largest retailers and e-commerce platforms, needed a new attribution provider. Their previous vendor couldn’t supply exactly what they needed, but Adjust could - and soon we were...

Case Study

Switching to Adjust: How FNAC made the move

By combining Purchase Verification with Fraud Prevention, MyTona was able to stop fraud from reaching their campaigns.

Case Study

Two ways to stop mobile ad fraud

With extra segmentation, Runtastic was able to target active users in their community on a more granular level.

Case Study

Converting cross-app users with Audience Builder

With marketing activity across the globe, Viber was able to stop performance ad fraud in its tracks.

Case Study

How Viber stopped ad fraud at scale

Akbank provides an incredibly efficient way for its users to apply for loans, could they increase the success rate of applications with deeper segmentation?

Case Study

How Akbank increased conversions with Audience Builder

How to grow a user base by utilizing Adjust’s deep integration with Facebook.

Case Study

Breaking out of brick and mortar banking with mobile first solutions

How to efficiently scale a marketing program through accurate campaign measurement

Case Study

Learn the ins and outs of mobile app marketing with our ebooks, industry guides, case studies and webinars.

Topics

Join Adjust and Google on March 27th at 11 am PST to learn expert tips for App campaigns for engagement

Insider tips to get more out of Google App campaigns for engagement

As a subscription service, Strava’s business model relies on long user conversion cycles. This approach means that popular acquisition KPIs around installs, clicks, and impressions make it difficult ...

How Strava uses Adjust to optimize long user conversion cycles

Click Validation has the ability to change ad fraud for good - wiping out serial methods of fraud once and for all. This whitepaper from Paul H. Müller shows the workings behind Click Validation, and ...

An end to fraud: What Click Validation means for the mobile industry

Without active user acquisition, it’s incredibly difficult for businesses to find and convert new users, and grow their app over time. If you lack a strategy, you’re guessing at what’s effective, and...

Adjust’s mobile user acquisition strategy handbook

The principal aim of any app marketer is to acquire new users and retain them over time. But the average user lifecycle makes that tricky, and high rates of churn and uninstalls are common. With ver...

Closing the loop: Understanding the user lifecycle

Fnac, one of France’s largest retailers and e-commerce platforms, needed a new attribution provider. Their previous vendor couldn’t supply exactly what they needed, but Adjust could - and soon we were...

Switching to Adjust: How FNAC made the move

By combining Purchase Verification with Fraud Prevention, MyTona was able to stop fraud from reaching their campaigns.

Two ways to stop mobile ad fraud

With extra segmentation, Runtastic was able to target active users in their community on a more granular level.

Converting cross-app users with Audience Builder

With marketing activity across the globe, Viber was able to stop performance ad fraud in its tracks.

How Viber stopped ad fraud at scale

Akbank provides an incredibly efficient way for its users to apply for loans, could they increase the success rate of applications with deeper segmentation?

How Akbank increased conversions with Audience Builder

How to grow a user base by utilizing Adjust’s deep integration with Facebook.

Breaking out of brick and mortar banking with mobile first solutions

How to efficiently scale a marketing program through accurate campaign measurement

Measuring, scaling, and benchmarking to optimise CPO and ROI