Resources

The principal aim of any app marketer is to acquire new users and retain them over time. But the average user lifecycle makes that tricky, and high rates of churn and uninstalls are common. With ver...

Ebook

Closing the loop: Understanding the user lifecycle

Fnac, one of France’s largest retailers and e-commerce platforms, needed a new attribution provider. Their previous vendor couldn’t supply exactly what they needed, but Adjust could - and soon we were...

Case Study

Switching to Adjust: How FNAC made the move

By combining Purchase Verification with Fraud Prevention, MyTona was able to stop fraud from reaching their campaigns.

Case Study

Two ways to stop mobile ad fraud

With extra segmentation, Runtastic was able to target active users in their community on a more granular level.

Case Study

Converting cross-app users with Audience Builder

With marketing activity across the globe, Viber was able to stop performance ad fraud in its tracks.

Case Study

How Viber stopped ad fraud at scale

Akbank provides an incredibly efficient way for its users to apply for loans, could they increase the success rate of applications with deeper segmentation?

Case Study

How Akbank increased conversions with Audience Builder

How to grow a user base by utilizing Adjust’s deep integration with Facebook.

Case Study

Breaking out of brick and mortar banking with mobile first solutions

How to efficiently scale a marketing program through accurate campaign measurement

Case Study

Measuring, scaling, and benchmarking to optimise CPO and ROI

By syncing comprehensive in-app and campaign data to their own business intelligence system, ABA English have created in-depth user behaviour models which have enabled them to see exponential growth. ...

Case Study

Tying desktop to mobile to increase conversion to paying by 43%

Tracking data across devices

Case Study

Connect desktop to mobile to understand the full user journey across p...

Bringing proven web marketing to mobile

Case Study

How Evino lowered their user acquisition costs 2.5x while increasing w...

Initially, Rovio worked with over 100 networks and completed this grueling selection process manually. However, as an early adopter of Adjust’s Fraud Prevention Suite they were not only able to largel...

Case Study

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Topics

The principal aim of any app marketer is to acquire new users and retain them over time. But the average user lifecycle makes that tricky, and high rates of churn and uninstalls are common. With ver...

Closing the loop: Understanding the user lifecycle

Fnac, one of France’s largest retailers and e-commerce platforms, needed a new attribution provider. Their previous vendor couldn’t supply exactly what they needed, but Adjust could - and soon we were...

Switching to Adjust: How FNAC made the move

By combining Purchase Verification with Fraud Prevention, MyTona was able to stop fraud from reaching their campaigns.

Two ways to stop mobile ad fraud

With extra segmentation, Runtastic was able to target active users in their community on a more granular level.

Converting cross-app users with Audience Builder

With marketing activity across the globe, Viber was able to stop performance ad fraud in its tracks.

How Viber stopped ad fraud at scale

Akbank provides an incredibly efficient way for its users to apply for loans, could they increase the success rate of applications with deeper segmentation?

How Akbank increased conversions with Audience Builder

How to grow a user base by utilizing Adjust’s deep integration with Facebook.

Breaking out of brick and mortar banking with mobile first solutions

How to efficiently scale a marketing program through accurate campaign measurement

Measuring, scaling, and benchmarking to optimise CPO and ROI

By syncing comprehensive in-app and campaign data to their own business intelligence system, ABA English have created in-depth user behaviour models which have enabled them to see exponential growth. ...

Tying desktop to mobile to increase conversion to paying by 43%

Tracking data across devices

Connect desktop to mobile to understand the full user journey across p...

Bringing proven web marketing to mobile

How Evino lowered their user acquisition costs 2.5x while increasing w...

Initially, Rovio worked with over 100 networks and completed this grueling selection process manually. However, as an early adopter of Adjust’s Fraud Prevention Suite they were not only able to largel...

How to automatically detect fraudulent traffic from network partners