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The mobile app marketer’s definitive guide to app store optimization

The only guide you'll ever need to ASO for mobile apps. Learn what app store optimization is, why it’s important, and what factors are taken into account for ASO

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iOS 14.5+: From day one until now

Everything you need to know about iOS 14.5+, up to iOS 16.1.1. From what it means for mobile marketing to how to succeed on SKAdNetwork, including SKAN 4.

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Case Study: Widogame

Learn how MMP Adjust helped Vietnamese mobile game publisher Widogame

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Case Study: INDIEZ

Adjust helped INDIEZ increase app installs by 20% and improve ROAS in their primary market by 50%.

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Case Study: SeABank

How Adjust helped SeABank to acquire 1 million new users

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Case Study: 1K Kirana

How Adjust helped 1K Kirana to reduce cost per first transaction by 23% and improve ROAS by 21%

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Case Study: ApnaKlub

How Adjust helped ApnaKlub increase conversion by 20% and reduce digital user acquisition costs by 20%

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Case Study: VividJoan Games

How Adjust helped VividJoan Games set up their conversion values, leading to a 32% increase in ROI

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Case Study: Mamboo Games

Mamboo Games doubled its installs month-over-month after migrating to Adjust for accurate data and easy campaign optimization.

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Case Study: Hypercell Games

Learn how Adjust helped Hypercell Games increase revenue by 30% by minimizing data lag, predicting future lifetime value, and visualizing data trends.

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Mastering CTV in 2023: Insights for app marketers

Hey app marketers, ready to dominate Connected TV? Get industry experts' latest stats and 20+ predictions to help you create successful CTV campaigns.

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The 4.0 Milestones of SKAN 4.0

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An in-depth conversation with Adjust iOS experts on the latest features of SKAN 4.0, and how to leverage them to optimize your campaigns.

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