Engage

Increase engagement and connect with high-value users

Guide the right users to your app with personalized, frictionless experiences that convert.

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300,000+ apps measure success with Adjust

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Optimize the path to conversion

Build trust and scalable app growth with customizable, omnichannel experiences and segmentation.

Strengthen user journeys

Attract users from any platform directly to your app with smooth experiences that upgrade their journey.

Enhance brand reputation

Get customized options that reinforce your brand at every step of the customer journey, encouraging users to engage and convert.

Scale your marketing reach

Grow your brand’s presence across key platforms and environments in a streamlined, effortless flow.

Find and activate high-value segments

Pinpoint the right audiences and deliver targeted journeys that maximize impact at every touchpoint.

Frictionless deep linking with TrueLink

Engage users with personalized, branded journeys that convert

Send users straight to any location in your app—from anywhere.

Streamlined multi-platform linking

Increase impact and reach more users with a single, customizable all-purpose link, usable across all platforms and environments. Save time with flexible link management via dashboard UI, APIs, spreadsheets, and scripts.

Elevated customer experiences

Enhance brand reputation with recognizable, branded deep links and personalized routing in a range of formats. Ensure smooth, conversion-driven, and measurable user journeys that blend on-brand elegance with functionality.

Success stories

Don't just take it from us

See first hand how teams are improving efficiency, engagement, and conversion with Adjust.

30%

Airalo reduced link generation volume by ~30% and improved engagement tracking with TrueLink.

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Boutiqaat achieved 3 x conversion rate by segmenting and targeting the right set of users with Audiences.

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4.7/5

G2 Reviews

Web-to-app solutions

Acquire and retain app users with relevant in-app content

Smart banners

Take high-intent users to your app with branded, customizable visual banners that boost app traffic and encourage users to convert in-app.

Smart scripts

Guide users from mobile sites to your app while maintaining the original campaign source, ensuring seamless app transitions and campaign measurement.

Cross-platform measurement

Preserve attribution across complex user journeys between web and app, with flexible links that support custom parameters, auto-translate campaign structure to UTM parameters (and vice versa), and auto-append parameters to web destinations.

Audiences

Reach the right people with the right message

Take control of your segmentation, retargeting, win-back, and personalization efforts.

Build, download, and analyze custom audience groups.
A/B test your user groups for efficient retargeting.
Share privacy-compliant lists with trusted partners.

Frequently asked questions

Do I need to host the ASAA file (for universal links) or the assetlinks.json file (for Android App Links) myself?

No, Adjust takes care of that for you. During the TrueLink setup, we’ll host both the ASAA and assetlinks.json files, streamlining the integration process by handling this step on your behalf.

How is Adjust’s TrueLink different from Apple’s universal links & Android’s App Links?

TrueLink integrates multiple linking standards, including Apple’s universal links, Android’s App Links, and URI schemes, into one unified solution. This ensures a more stable and consistent deep linking experience, providing seamless journeys for your users across platforms.

Is Adjust’s TrueLink only for mobile app users?

No, TrueLink directs users to the relevant in-app content, but also supports fallback options, such as sending users to your website’s landing page or other destinations when the app isn’t available.

How is the privacy of my audiences protected?

Audiences offers a fully privacy-compliant way to create user segments. Plus, it enables you to share only the data you want to share with partners, using a simple dynamic link.

Will my audiences be updated in real-time?

Every one of your segments will be dynamically refreshed.