Pricing and Features


Features included:

  • Retention, Cohort and LTV reports

  • SMS and Push Notification tracking

  • Unlimited lookback window

  • Advanced Deeplinking

  • Unlimited app and partner tracking

  • Retargeting with any partner


Includes all features in Basic, plus:

  • Raw data access

  • CSV uploads

  • Real-time client callbacks

  • Impression tracking

  • User rights management

  • Google organic search


Includes all features in Business, plus:

  • Pull API - KPI Service

  • Cost reporting

  • TV attribution

  • Tracker attribution settings

  • Dedicated account manager

  • View-through attribution

  • Attribution source filter

ⓘ Adjust’s pricing is based on install volume as well as features.

Unlimited for every plan

Organic installs

Ad tracking clicks

In-app Events

Unlimited lookback

Powerful products

Audience Builder

Take control of your user data. Engage users. Discover trends without giving anything away.

  • Build custom audience segments

  • Test different creatives with split audiences

  • Share only the data you need

Fraud Prevention Suite

Our tools reject over $2M of fraudulent engagements every single day, before you ever pay for it.

  • Guard your ad spend budget

  • Filters out five types of malicious activities

  • Never pay for fraudulent traffic

Uninstall & Reinstall

See the whole picture. Find out when users delete your app and discover what brings them back.

  • Track uninstalls and reinstalls

  • Retarget users before they drop off

  • Understand the full user life cycle in your application

Control Center

Automate your mobile marketing campaigns at scale with mobile app marketing automation.

  • Know how your budgets are pacing in real time

  • Make changes to campaign bids and budgets

  • All your cost data aggregated in a single view

User-level Ad Revenue

Understand the true ROI of your users and gain insight into your monetization strategies.

  • Unlock channels that deliver high valuable users

  • Identify ad whales and cross promote your other apps

  • Calculate more accurate LTV


Don’t let bots jeopardize your in-app communities or revenue streams.

  • Promote fair gameplay and regulate in-game economy

  • Leverage sensory data and machine learning

  • Safeguard your in-app communities and revenue

Mobile marketers recommend Adjust

Trusted by over 50,000 apps worldwide

Frequently Asked Questions

What’s an organic install?

Organic installs are from users who did not arrive in your app via a marketing activity. Non-organic installs are from users who engaged in a marketing activity (by clicking a banner ad, for example).

What is a reattribution?

If a dormant user comes back to your app via a new source, we will reattribute that user from their prior source. We count it as a non-organic install.

Where are Adjust's servers located?

Adjust stores all client data in Europe and the US. Our data centres are located in Germany, in The Netherlands and in the US.

Is there a setup fee?

Nope! We will help you get set up.

Are you GDPR and ePrivacy compliant?

Yes. Adjust follows the strictest European privacy laws. We are fully GDPR and ePrivacy compliant.

How hard is it to switch from another attribution provider to Adjust?

It’s easy! If you’d like to make the switch to Adjust, we have dedicated support to assist you with the migration.

Learn how Adjust can help you track your mobile campaigns

Click below to reach out, and one of our friendly specialists will be in touch soon - ready to answer any questions you have along the way.