AI-driven incrementality

Capture granular insights for scalable campaign growth

Maximize every marketing dollar and say goodbye to unreliable A/B testing with InSight, the next-gen, AI-powered approach to incrementality analysis.

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Zero in on marketing impact with laser precision

Manage your incrementality testing in-house, no data science team needed.
Get unparalleled clarity with InSight’s advanced incrementality model.

> 95% confidence interval

Make smart, strategic, and data-driven decisions with the superior reliability of advanced machine learning models.

Money saving

In less than five minutes, detect and prevent organic cannibalization to avoid paying for users you'd otherwise acquire for free.

Future-proofed and privacy centric

Continue effective campaign optimization on SKAN, Google Privacy Sandbox, and beyond. Stay privacy compliant now and in the future with aggregated data.

The InSight approach to incremental analysis

Maximize efficiency and accuracy in the sweet spot where machine learning meets incrementality measurement.

Combine and conquer for peak efficiency

InSight integrates seamlessly with other Adjust solutions for productivity that outsmarts the competition.

SpendWorks for data automation

With ad spend data automatically flowing straight from SpendWorks into InSight, you can achieve the highest possible testing accuracy.

Pulse for tailor-made alerts

Define and monitor the critical metrics that truly matter, streamlining alerts on Slack and email to just the essentials for rapid budget optimization.

Datascape for sleek visualizations

Keep an eye on campaign and test results in one central location with intuitive performance visuals at a glance.

Don't just take it from us

“Adjust's incrementality measurement brought us insights into iOS campaign optimization once thought not possible any longer. With their machine learning models doing the heavy lifting and analyzing our historical aggregated data, insightful outcomes and advanced incrementality metrics are available at the push of a button.”

customer story

Incrementality analysis in action

Learn how Sleep Cycle used InSight to reveal up to 50% campaign cannibalization and identify partners with mixed lift effects on Android and iOS installs.

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Make evidence-based decisions with next-gen incrementality

Ready to join the future of mobile marketing measurement?