Measure your campaigns with reliable attribution
Track user behavior to improve your app
Manage your campaigns at scale
Segment your audiences and retarget effectively
Stop harmful fraud from reaching your activities
Prevent in-app bot fraud at scale
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LTV issue 3
Mobile marketers share their strategies for success during COVID-19 and beyond. With BCG Digital Ventures, Credit Sesame, MercadoLibre and more.
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How to let data drive your decisions
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Track and attribute your users effectively
Assess traffic patterns to drive true optimization
Centralize your marketing campaigns and manage them at scale
Segment your audiences seamlessly for effective retargeting
Stop fraud from harming budgets and data
Jeff Gurian, VP Marketing & Ad Monetization, Kongregate
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Created custom events to measure user engagement across device
Worked with callbacks to sync their data to their own database
Utilized redshift to tie desktop user data with mobile user data, allowing them to better understand their user journeys, create richer user experiences, and ultimately increase their ROI
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