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LTV issue 3
Mobile marketers share their strategies for success during COVID-19 and beyond. With BCG Digital Ventures, Credit Sesame, MercadoLibre and more.
The Adjust Blog
Monetizing games with ad revenue after iOS 14.5
Making sense of iOS 14.5: attribution methods
Getting ready for AppTrackingTransparency on April 26
Track and attribute your users effectively
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Jeff Gurian, VP Marketing & Ad Monetization, Kongregate
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Created custom events to measure user engagement across device
Worked with callbacks to sync their data to their own database
Utilized redshift to tie desktop user data with mobile user data, allowing them to better understand their user journeys, create richer user experiences, and ultimately increase their ROI
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