The Adjust mobile marketing glossary
A
- Active user
- Ad exchange
- Ad network
- Ad server
- Ad spend
- Ad stacking
- Adjust
- Advertisement
- Advertiser
- Advertising waterfall
- Analytics
- Android App Links
- App store optimization (ASO)
- App Tracking Transparency (ATT)
- Application
- Application program interface (API)
- Attribution
- Attribution modeling
- Attribution window
- Average revenue per daily active user (ARPDAU)
- Average revenue per user (ARPU)
C
- Callback
- Churn
- Click injection
- Click spam
- Click to install time (CTIT)
- Click validation
- Click-through rate (CTR)
- Cohort
- Connected TV (CTV)
- Conversion
- Conversion rate
- Conversion tracking
- Conversion value
- Cost aggregation
- Cost models
- Cost per action (CPA)
- Cost per click (CPC)
- Cost per install (CPI)
- Cross-device tracking