The Adjust mobile marketing glossary
A
- Active user
- Ad exchange
- Ad network
- Ad spend
- Ad stacking
- Adjust
- Advertisement
- Advertiser
- Advertising waterfall
- Analytics
- Android App Links
- Android ID (AAID)
- App store optimization (ASO)
- App Tracking Transparency (ATT)
- Application
- Application program interface (API)
- Attribution
- Attribution modeling
- Attribution window
- Average revenue per daily active user (ARPDAU)
- Average revenue per user (ARPU)