Kongregate migrated to Adjust for robust and reliable attribution

After a long time working with a mobile measurement partner (MMP), Kongregate was looking to find a partner that was a better fit. The team needed to enhance its mobile marketing strategy to keep pace with the evolving market. As the gaming industry shifted towards performance marketing, value-based targeting, and event-based optimization, the previous MMP’s existing toolset was inadequate. They required a more robust and reliable solution to handle these new demands effectively and efficiently.

Kongregate migrated to Adjust for its comprehensive and advanced toolset, which enabled the team to execute an assertive, data-backed mobile marketing strategy. Adjust provided a next-generation suite of measurement and analytics solutions that allowed the developer to adapt seamlessly to market changes. The platform's continuous development and feature upgrades ensured reliability in attribution data, crucial for justifying increased spending on networks like Google and Meta.