Banglalink boosts high-quality user acquisition and accelerates performance insights with Adjust

As Banglalink expanded its digital ecosystem, the team needed deeper clarity into how marketing spend translated into real user value across MyBL and RYZE. Multiple acquisition channels, fragmented reporting, and heavy reliance on spreadsheets made it difficult to understand which campaigns were driving registrations, recharges, and long-term engagement.

Attribution inconsistencies across partners created further friction, especially as the team sought to evaluate user quality beyond top-of-funnel metrics. Banglalink also required better iOS measurement and SKAN visibility to support confident investment across platforms. Ultimately, the team needed a unified, reliable source of truth that could scale with its growth ambitions.

Banglalink adopted Adjust as its centralized platform for attribution, campaign measurement, and growth optimization. The team now uses Adjust daily, from tracker links and deep linking to in-app event tracking and performance dashboards, giving both marketing and growth teams immediate, self-serve insight into campaign impact.

With clean event structures and a unified naming convention, Adjust replaced manual Excel reporting and minimized back-and-forth with data teams. Deep visibility into key post-install actions, such as registrations and digital recharges, enabled Banglalink to optimize budgets based squarely on quality. Additionally, Adjust’s SKAN and iOS measurement solutions provided the clarity and consistency required to scale confidently across platforms.

With Adjust powering its measurement framework, Banglalink saw clear improvements across acquisition efficiency and user quality. Install-to-registration conversion increased as teams identified and invested in channels driving meaningful early activation. Paid installs improved in quality thanks to deeper event-level insights and rapid channel comparison within Adjust dashboards.

One youth-focused acquisition initiative demonstrated Adjust’s impact: while some incentive-heavy networks delivered strong install volume, Adjust revealed that these users had low post-install engagement. Meta and Banglalink’s owned channels, however, delivered far higher-quality users. Armed with this clarity, the team swiftly shifted budgets toward the better-performing sources and refined creative strategy to match.

Across the board, time-to-insight dropped significantly. Teams now rely on Adjust as their single source of truth, reducing manual analysis, accelerating optimization, and empowering data-driven decision-making at scale.