Lifestyle
Driving Smarter Growth with Adjust: How RYZE achieved 132% more signups
Background
){kind=logo}
)
Region
Bangladesh
Founded
2024
Vertical
Lifestyle
The challenge
As a fast-growing app in a competitive market and with ambitious targets for MAU growth, signups, and package purchases, RYZE needed deeper visibility into marketing performance. The team faced three key challenges:
- Identifying the most efficient platforms for digital marketing investment.
- Measuring lifetime value (LTV) and ROAS to improve campaign performance.
- Streamlining reporting and analysis, which had previously required manual tracking across tools.
To reach its goals, RYZE needed a solution that could centralize data, uncover real-time performance insights, and provide clarity on user behavior—particularly around retention and uninstalls.
)
The solution
RYZE turned to Adjust to bring clarity and structure to its marketing measurement. With all key KPIs centralized in Datascape, the team could finally see performance across platforms in one place, making it easier to compare results and act quickly on what worked best. This shift not only reduced the burden of manual reporting but also gave the team a stronger foundation for optimization.
As the app scaled, Adjust provided a deeper understanding of user behavior. Cohort analysis revealed how campaigns influenced lifetime value and long-term engagement, while dynamic links with TrueLink ensured users moved seamlessly from campaign touchpoints into the app, boosting acquisition efficiency. At the same time, Assist reporting gave the team visibility into how different channels worked together, moving beyond last-click attribution to highlight the true drivers of growth.
)
Golam Kibria
Chief Digital Officer, RYZE
){kind=logo}
By combining these features, RYZE moved from fragmented tracking to a holistic understanding of performance, empowering the team to allocate budget more effectively, refine user experiences, and scale growth with confidence.
The results
With Adjust, RYZE achieved measurable, transformative results in just a few months:
- Signups increased by 132%, driven by improved attribution and campaign optimization.
- Uninstall rates decreased by 21%, as data-driven insights helped refine targeting and improve user experiences.
- ROAS increased to 300–500%, enabling more efficient budget allocation and higher returns on marketing spend.
Adjust’s real-time attribution also empowered the RYZE team to quickly identify high-performing campaigns and pivot resources accordingly, ensuring maximum impact across marketing investments while scaling growth sustainably in a highly competitive market.
Ready to see results like these?
Keep reading
