Serasa reduced ad fraud and saved 17% on budget with attribution and fraud prevention

Serasa's core business is being a Datatech, using technology and data to provide solutions. Additionally, fraud prevention for user acquisition and reengagement is a crucial factor. 

Now more than ever, data-driven decision-making is essential for all areas of the company, including the app. Understanding user origins, effective campaign tracking, and, especially, preventing mobile fraud are among the main challenges for the team. Therefore, selecting the right mobile measurement (MMP) partner is extremely important.

With Adjust's solutions already being used by multiple key players in the Brazilian financial market, Serasa Experian also made the decision to work with Adjust, emphasizing the following solutions:

• Using Adjust's mobile attribution, Serasa was able to gain an accurate view of user acquisition campaigns and understand the user journey within the app. The team can now also easily implement campaigns and monitor performance thanks to integrations with various partners.
• With Datascape, the team saved time in creating reports and visualizing key campaign metrics.

By leveraging mobile attribution and the Fraud Prevention Suite, Serasa significantly boosted its performance. Notably, the company achieved a 13% reduction in fraudulent campaigns, optimizing their budgets and improving campaign accuracy. These efforts led to an increase in user acquisition and approximately 17% campaign budget savings. Thanks to the proactive rejection of fraudulent installations, the team was also able to optimize channel performance and improve spend efficiency.

Ongoing support from Adjust’s Customer Success and Technical Account Management teams—along with industry benchmarks and a mobile growth framework—also helped Serasa quickly adopt and adapt strategies, accelerating performance improvements.