REPORT

Ramadan app trends decoded: Benchmarks and insights for 2026

Make better campaign decisions with mobile app usage patterns covering before, during, and after Ramadan, across 22 markets and key verticals.

Download report

Summary

Ramadan as a key seasonal driver of app usage

Ramadan influences when users are active, how long they spend in apps, and which categories see the strongest growth. Get the essential data and strategic tips to prepare for the upcoming season, including:

  • Install, session, and session length benchmarks two weeks before, during, and two weeks after Ramadan

  • Vertical-level insights across e-commerce, finance, gaming, food & drink, social, and utilities

  • Country-level comparisons across 22 METAP markets

Download report

Ready to prepare your Ramadan 2026 strategy?

Empowering over 300,000 apps worldwide