Google Ads x Adjust: Advancing iOS measurement in practice

Despite iOS measurement challenges, recent advancements are creating new opportunities for mobile marketers and advertisers to make informed, impactful campaign decisions.

In this joint webinar, Google Ads and Adjust take a practical look at the current state of iOS measurement and explore how advertisers can close gaps and move toward more comprehensive, decision-ready campaign measurement with Google’s Integrated Conversion Measurement (ICM) solution.

The session covers how ICM helps teams move beyond fragmented reporting with a privacy-centric approach, real-time performance data and event-level insights for Google App campaigns.