PLAYBOOK
Your mobile app marketing success depends on getting attribution right. Learn how attribution works in today's privacy era and how you can grow your app with the right strategy.
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SUMMARY
Make sense of mobile app attribution
Amidst the changing privacy landscape, attribution can seem daunting to app marketers and developers. Unlock continued success with the following:
12 reasons mobile attribution is a must for app marketing.
How mobile attribution and ad engagement work.
Defining attribution windows, waterfalls, and models.
The next-gen measurement solutions to look for.
Benefits of working with a mobile attribution provider.
“In light of expanding privacy regulations and greater app competition, savvy attribution is more relevant for app marketing than ever before. Mobile attribution is the foundation of a marketing team’s tech stack, providing the data-driven insights they need to grow their app.”
Lou Hong
VP Marketing, Adjust
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