Organic users retain better overall.
Paid users in Thailand, Indonesia, Poland and Belgium retain better than their organic counterparts.
Organic users in Vietnam, UAE and Egypt perform much better, with dramatically lower paid retention than elsewhere. Curiously, the three have wildly different share of paid, as you’ll see in the chart on page 14.
A simple way to boost engagement rests on your ability to use your data to find and target users who churn just before sweet spots in the customer journey. For a Gaming app, if you see that in-app purchases rise after completing level 7, then target users who lapse after level 6, and reap the benefits.
Download the full report here, today, and get the latest app stats to help put you ahead of the competition.