Mobile finance is quickly establishing itself as a new norm, whether that’s in advanced economies — where mobile apps provide unparalleled ease of use — or in emerging markets — where mobile finance brings banking services to people historically underserved by the banking industry.
To bring you all the insights you need to understand today’s mobile finance industry, Adjust has partnered with mobile market intelligence experts Apptopia to create a report that highlights app finance industry trends in Argentina, Brazil, Germany, Great Britain, Japan, Russia, Turkey, the United States, and Ukraine.
Get your copy of the report by clicking the button below, or read on for a teaser of what’s inside.
Activity in investment apps is booming
The pandemic has led to an unprecedented shift in consumption patterns around the globe, and apps offered by trading platforms such as Acorns, Gatsby and Stash are democratizing investing by making it easier and more accessible. This has seen a surge in activity, with an 88% growth in average sessions per day from January to June 2020
Payment apps are where the money is
The number of sessions in payment apps comparing H1 2019 to H1 2020 increased by 49% on average across the countries in our survey. The most impressive growth rates were seen in Japan (75%), Germany (45%), Turkey (39%), the US (33%), and the UK (29%).
Sessions for banking and payment apps combined increased 26% on average across the countries in our survey. While all countries saw an uptick in sessions, stand-out markets by growth rates were Japan (142%), Germany (40%), Turkey (31%), and the US (27%).
Super apps continue to shake up the market
Super-apps remain one of the top trends in mobile. Asia gave rise to the super-app via big names such as WeChat and KakaoTalk. But other regions are catching on, with Revolut — for example — pursuing a ‘super-app’ strategy.
For more insights like these, download your copy of the report today.