Blog CAAF Roundup: Welcoming three new member...

CAAF Roundup: Welcoming three new members

Today we’re welcoming three new partners to CAAF: Headway Digital, Persona.ly, and Zucks.

As fraudsters’ methods have become more complex and a threat to everyone’s bottom line, all CAAF members have collaborated on and agreed to uphold a specific set of standards. These guidelines cover everything from fraud prevention responsibilities, to the best methods for detecting fraud, and acceptable ways to prevent mobile fraud from happening.

CAAF members are attribution vendors, mobile ad networks, and other major stakeholders in the industry who have all come to the same conclusion: there’s no room for fraud in mobile marketing.

Together we believe that a clean, level playing field benefits everyone in our industry. CAAF members are committed to combating fraud at every level, tackling new fraud schemes head on as they emerge, and staying ahead of the game.

CAAF events have been held so far in San Francisco, Tokyo and Berlin; we look forward to expanding throughout the globe!

Here’s what the three newest members of CAAF had to say about becoming one of the leaders in our fight for transparency and an end to ad fraud.

Luis Barragué

COO, Headway Digital

Ofir Pasternak

CEO, Persona.ly

Masashi Nishizono

CEO, Zucks, Inc.

Last month, we kicked off our spotlight on CAAF series with Liftoff, when we spoke to Dennis Mink, VP of marketing, about how Liftoff has been fighting fraud since 2012.

Current CAAF members include Aarki, AdAction, AdColony, AppLift, Dynalyst, Fyber, i-mobile, InMobi, IronSource, Jampp, Liftoff, Nend, Remerge, Vungle, and YouAppi.

Keep checking back in with our CAAF spotlight for more updates on our newest members and upcoming initiatives!

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