Adjust vs. AppsFlyer
Adjust sets the standard for mobile marketing measurement
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Adjust vs. AppsFlyer: A clear comparison
Feature
Multi-channel attribution
Dashboards and data visualizations
Transparent pricing
Deep linking
Data ownership and access
AI & next-gen tools
Modular product suite
Fraud prevention
Leading AdAttributionKit & SKAN solutions
Privacy & compliance
Customer support
Ease of implementation
AppsFlyer
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Unified measurement across app, web, CTV, PC, console, and more
AppsFlyer
Solutions for all channels but with complex pricing
Intuitive, customizable, and sharable data and dashboards
AppsFlyer
Limited customization and less intuitive UI
Simple, usage-based pricing with clear terms
AppsFlyer
Complex tiering, volume-based pricing, and unexpected add-ons
Frictionless, omnichannel deep linking with all-purpose links
AppsFlyer
Multiple links required for different environments
Full control and unlimited raw data access
AppsFlyer
May require higher pricing tiers for raw data exports
AI Growth Copilot, incrementality, predictive analytics, & MMM
AppsFlyer
Limited AI tooling; mixed reviews on incrementality
Pick only the tools you need
AppsFlyer
Features often bundled
Proactive, real-time, built-in and automated fraud prevention
AppsFlyer
Slower, less effective fraud detection
Transparent, side-by-side reporting with clear attribution logic
AppsFlyer
SSOT model—complex, opaque, and often unreliable
Privacy-first design, GDPR & CCPA (and more) compliant
AppsFlyer
Compliant, but less direct control for clients
Dedicated onboarding + fast, award-winning global response team
AppsFlyer
Mixed reviews on support experience
Intuitive setup and UI
AppsFlyer
Steeper learning curve for smaller teams
Discover why Adjust is the smarter choice for mobile measurement
Why do 165,000+ apps choose Adjust over AppsFlyer?
See first-hand why Adjust is the trusted leader in app growth
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