Adjust vs. Kochava

Adjust sets the standard for mobile marketing measurement

Omnichannel attribution. Powerful AI and automation. Leading deep linking and fraud prevention.

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300,000+ apps measure with Adjust

Adjust vs. Kochava: A clear comparison

Adjust is a complete measurement and attribution platform built for clarity, speed, and growth across every channel. While Kochava offers attribution and analytics, Adjust goes further with broader multi-platform measurement, built-in automation, omnichannel deep linking, advanced fraud prevention, and AI-powered insights, so marketers can move faster and make decisions with confidence.

Feature

Data ownership and access

Multi-channel attribution

Deep linking

Ad spend tracking & cost aggregation

Audience segmentation

AI & next-gen tools

AdAttributionKit & SKAN solutions

Fraud prevention

Automation

Privacy & compliance

Customer support

Data freshness

Full control and unlimited raw data access with privacy-first design

Unified, accurate measurement across app, web, CTV, PC, console, and more

Frictionless, branded deep linking with full web-to-app journeys

Centralized cost data across channels for clear ROI analysis

Flexible, real-time audience creation using granular attribution data

AI Growth Copilot, incrementality, predictive analytics, and MMM

Side-by-side SKAN and AdAttributionKit reporting with clear attribution logic

Proactive, preventative, real-time fraud protection

Automate bids, budgets, and performance with customizable rules and smart alerts

Privacy-first by design; GDPR, CCPA, and global compliance

Dedicated onboarding and award-winning global support

Live, real-time performance data

Kochava

Raw data access and flexibility vary by product and configuration

Primarily focused on mobile and web environments

Supported, but less tightly integrated with attribution and reporting

Limited native cost aggregation across partners

Audience capabilities vary by setup and data availability

No native incrementality, and fewer built-in AI insights.

SKAN support, but with more limited reporting and workflows

Fraud detection with more reactive workflows

No mature, native marketing automation layer

Compliant, but less emphasis on privacy-first architecture

Support experience varies by tier and region

Reporting delays depending on configuration

Data ownership and access

Company's logo
Full control and unlimited raw data access with privacy-first design

Kochava

Raw data access and flexibility vary by product and configuration

Multi-channel attribution

Company's logo
Unified, accurate measurement across app, web, CTV, PC, console, and more

Kochava

Primarily focused on mobile and web environments

Deep linking

Company's logo
Frictionless, branded deep linking with full web-to-app journeys

Kochava

Supported, but less tightly integrated with attribution and reporting

Ad spend tracking & cost aggregation

Company's logo
Centralized cost data across channels for clear ROI analysis

Kochava

Limited native cost aggregation across partners

Audience segmentation

Company's logo
Flexible, real-time audience creation using granular attribution data

Kochava

Audience capabilities vary by setup and data availability

AI & next-gen tools

Company's logo
AI Growth Copilot, incrementality, predictive analytics, and MMM

Kochava

No native incrementality, and fewer built-in AI insights.

AdAttributionKit & SKAN solutions

Company's logo
Side-by-side SKAN and AdAttributionKit reporting with clear attribution logic

Kochava

SKAN support, but with more limited reporting and workflows

Fraud prevention

Company's logo
Proactive, preventative, real-time fraud protection

Kochava

Fraud detection with more reactive workflows

Automation

Company's logo
Automate bids, budgets, and performance with customizable rules and smart alerts

Kochava

No mature, native marketing automation layer

Privacy & compliance

Company's logo
Privacy-first by design; GDPR, CCPA, and global compliance

Kochava

Compliant, but less emphasis on privacy-first architecture

Customer support

Company's logo
Dedicated onboarding and award-winning global support

Kochava

Support experience varies by tier and region

Data freshness

Company's logo
Live, real-time performance data

Kochava

Reporting delays depending on configuration

Why do 300,000+ apps choose Adjust over Kochava?

The gold standard for attribution across every channel and platform

Kochava’s strengths are rooted in mobile attribution, but modern growth extends far beyond the app. Adjust measures performance across mobile and desktop web, CTV, PC, console, app, and emerging channels in one unified platform, so you can plan, optimize, and scale without stitching together tools or data sources.

As new channels and platforms emerge, Adjust keeps your measurement consistent, reliable, and future-ready. Plus, our proactive fraud prevention ensures budgets and datasets stay safe.

Drive more conversions with seamless deep linking journeys

Our TrueLink technology powers omnichannel deep linking and web-to-app journeys that keep users engaged from their first click to their in-app experience. With customizable branded links and dynamic smart banners, you can drive higher conversions while maintaining a consistent experience across every touchpoint. TrueLink works flawlessly across channels and devices, and because it’s integrated directly with Adjust’s attribution, every journey is measured with complete accuracy.

AI-powered insights and next-generation measurement solutions

Adjust is the leader among MMPs in AI and next-gen tech. Ask Growth Copilot questions in natural language and get instant answers and visualizations. Go deeper with InSight for incrementality, predictive analytics for forecasting, and MMM for smarter planning—all built into Adjust.

Built-in automation for better, faster marketing

With Adjust, automation comes standard—no extra tools, no complicated setup. Instantly optimize bids and budgets, make changes across campaigns in one click, and get real-time alerts when performance shifts. It’s a faster, easier way to scale while freeing your team to focus on strategy.

“Adjust has drastically increased our ability to quickly review and optimize our campaigns for maximum efficiency. As we scale, our growing team can save customized visualizations to inform future decision-making, giving us the agility we need.”

“We set up and manage our campaigns across multiple platforms and channels. We wanted to see and compare them all in one place. Looking at our results, Adjust has been the right product for us in terms of optimizing our budgets, channeling our efforts, and tracking channel performance.”

“Adjust's incrementality measurement brought us insights into iOS campaign optimization once thought not possible any longer. With their machine learning models doing the heavy lifting and analyzing our historical aggregated data, insightful outcomes and advanced incrementality metrics are available at the push of a button.”

“Automating workflows has been critical in us being able to scale campaigns the way we have. Since integrating with Automate we’ve been able to test hundreds more creatives than we could in the past, without having to spend additional time or money.”

4.6/5

G2 Reviews

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