More than 20,000 apps
from around the world use Adjust
I like working with Adjust for two reasons: the first is the simplicity of the tool, and the second is the accessibility of the account managers.
Ivan de Quercize
Mobile Channels Lead, BlaBlaCar
Adjust let's us put the entire funnel together. We can see everything - from the beginning of the campaign, the first impression to the end.
Gessica Bicego
Head of Performance, Blinkist
We surveyed all the providers on the market and thought that Adjust had the most robust solution.
Chris Akhavan
Chief Revenue Officer, Glu
The ability to quickly create cohorts of users and pull them out of Adjust to send them to Facebook for example has been instrumental in re-engaging our users in real time.
Alex Potichnyj
Director of Marketing, Checkout51
As a digital platform, it's important for us to find a partner that can give us accurate visibility into the performance of our marketing channels.
Serge Vartanov
Chief Marketing Officer, AutoGravity
Our customers: in their own words
Case Studies: here's how brands use Adjust
Yelp Case Study
Connect desktop to mobile to understand the full user journey across platform
You'll learn how Yelp:
- Created custom events to measure user engagement across device
- Worked with callbacks to sync their data to their own database
- Utilized redshift to tie desktop user data with mobile user data, allowing them to better understand their user journeys, create richer user experiences, and ultimately increase their ROI
Akbank Case Study
How Akbank increased conversions with Audience Builder
You'll learn how Akbank:
- Segmented users more efficiently without the need of other departments
- Intersected their mobile data with internal CRM systems
- Increased successful loan applications by 60%
Viber Case Study
How Viber stopped ad fraud at scale
You'll learn how Viber:
- Scaled media spend while maintaining data accuracy
- Never wasted their media budget on fraudulent traffic
- Created new evaluation criteria for network quality
Careem Case Study
Measuring, scaling, and benchmarking to optimise CPO and ROI
You'll learn how Careem:
- Utilized Adjust’s technology to scale their business through granular data collection
- Increased bookings by 35% and optimized CPO by 40%
- Achieved ROI uplift of 49%
Evino Case Study
How Evino lowered their user acquisition costs 2.5x while increasing weekly active users by 500%
You'll learn how Evino:
- Decreased user acquisition cost 2.5x using valuable integrations between Adjust and Facebook
- Achieved TOP 8 app rank in Brazil’s Food and Drink industry by using Adjust’s Universal Links and developing an unforgettable user experience
- Segmented, cohorted and compared each new install for better insights and increased weekly active users, quarter-over-quarter by 500%
Vinted Case Study
How Vinted's tailor-made onboarding resulted in a 77% increase in conversions
You'll learn how Vinted:
- Used Adjust's delegate callbacks to customize onboarding within a second after app open
- Tracked which creative users saw on which channels to target product recommendations
- Leveraged in-app data for better campaign performance
Monzo Bank Case Study
Breaking out of brick and mortar banking with mobile first solutions
You'll learn how Monzo Bank:
- Utilized Adjust’s deep integration with Facebook
- Worked with callbacks to sync data to their own database
- Decreased their CPA by 50% through granular reporting
Garanti Case Study
Organizing your marketing channels – even TV – for better engagement
You'll learn how Garanti:
- Increased 7 day retention of users coming from Television vs Organic users
- Used Adjust's extensive partner setup to fuel individual channels
- Tracked and analyzed traditional mobile campaigns alongside TV advertisements
Rovio Case Study
How to automatically detect fraudulent traffic from network partners
You'll learn how Rovio:
- Automatically caught unusual install behavior with Adjust’s Fraud Prevention Suite
- Saved valuable time by greatly accelerating traffic selection workflows
- Saved money by more effectively sourcing quality traffic
Netmarble Case Study
How Netmarble acquired 2 million users in less than 3 months
You'll learn how Netmarble:
- Optimized to an 82% decrease in CPI
- Strategically used tracker URLs across their marketing and influencer channels
- Used Adjust's integrated partners to run seamless campaigns on Facebook, Google, Twitter, YouTube, Instagram and non-incent mobile ad networks
Seriously Case Study
Analyzing and optimizing performance with Adjust tracker URLs
You'll learn how Seriously:
- Leveraged their data for a 38% improvement of 7-day retention
- Targeted users for a 20% increase in session length
- Strategically unified marketing channels for improved overviews of their touchpoints
ABA English Case Study
Tying desktop to mobile to increase conversion to paying by 43%
You'll learn how ABA English:
- Tracked all in-app events and synced all data back to their own BI platform to tie together the entire user journey
- Worked with partner modules to retarget the right user base in real-time
- Used Adjust dashboard to analyse campaign performance and optimized to increase their week on week RPU by 215% and acquisition by 143%
dailyme Case Study
How ad optimization can give you better user engagement
You'll learn how dailyme:
- Optimized their ad sources to to a 13% lift in onboarding completion
- Tied all post-install activities to a user's source campaign with in-app events
- Used cohort analysis to compare performance over time and identify key user trends
Lovoo Case Study
Supercharging user LTV with retargeting
You'll learn how Lovoo:
- Leveraged data for a 20% increase in retargeted users' LTV
- Used cohort analysis to create a 45% increase in session length
- They segmented, cohorted and compared each new install for better insights
GetYourGuide Case Study
Here's how you score a 97% increase in app store rank
You'll learn how GetYourGuide:
- Converted full visibility on Facebook Mobile App Install Ads into revenue
- Segmented, cohorted, and compared each new install for better insights
- Leveraged Adjust's partner integrations to measure TV campaign performance
ELEX Case Study
How to create a campaign that nets you 100 million downloads
You'll learn how ELEX:
- Streamlined and optimized their strategy for a *15% week-on-week improvement of traffic
- Used the Adjust partner setup to make multichannel tracking easier
- Tracked traditional mobile campaigns alongside new media like TV advertisements and analyzed the results
Mobile marketers recommend Adjust
With Adjust, we can track and measure whatever we want in real time. It's a fully flexible solution that gives us insight beyond just click and install: we can investigate all our downstream events and optimize towards our goals.
Brian Han
Director of User Acquisition, Hotel Tonight
Adjust has given us the tools we need to tie our desktop and mobile data together, giving us a more complete picture of user journeys across platforms. This has allowed us to make more informed marketing decisions and ultimately drive higher return on ad spend.
Kamal Taylor
Head of Online & Commerce, Yelp
We recognize our business imperative behind connecting with diverse financial backgrounds – people who have different credit scores and financial statuses. Thanks to the Audience Builder, we understand and engage with our customers better than before and deliver them personalized experiences through our ads.
Oktay Kalem
Vice President, Digital Marketing & Sales, Akbank
It can be hard for user acquisition managers to differentiate between install attribution providers given the similar feature sets. Adjust sets itself apart with its excellent account management team. Integrations with new partners are always quick and painless thanks to their knowledgeable support and quick responses.
John Parides
Head of User Acquisition, Glu
I don’t think any advertiser really understands the amount of fraudulent traffic they are dealing with until they activate the Fraud Prevention Suite. I can’t imagine doing any media buying without it now.
Moshi Blum
User Acquisition Lead, Viber
Working with Adjust was a milestone that allowed us to further improve, not only in tracking, but also in efficiency, and visibility. This is not possible without the account management and support we get from their side.
Faisal Hammad
Global Marketing Manager, Foodpanda
We plugged our source data from existing campaigns right into the app, seamlessly carrying on a conversation from the ad campaign down to the first purchase. Within the first initial tests, the conversion to buyer jumped up by 77 %. Let’s say that’s enough to make sure we’ll be building this out for heavy production use.
Tautvydas Gylys
Product Manager, Vinted
Thanks to our implementation with Adjust we now have a deep understanding of all the performance channels we work with including all the data points that go along with that. This has helped justify the increase of spend on mobile from our total marketing budget; shifting from just 1% of our total marketing budget to around 35% - which will have a significant impact on our business.
Luis-Daniel Alegria
Chief Product Officer, Evino
Facebook is one of the most important communication channels for us, Adjust’s deep integration made our work fast and easy. We were able to unlock and reach new targeting groups and increase our growth tremendously.
Tristan Thomas
Head of Marketing, Monzo
For every app marketer interested in tracking in-app events, Adjust is a must.
Bartosz Sajewski
SEA Manager, N26
The main motivation to work with Adjust was the ability to track all of our download channels from a single platform. Integration simplicity and accuracy of data were a big advantage.
Ece Ozturk
Director of Digital Performance Marketing, Garanti
It’s like getting the best insurance you can have for marketing.
Linh Tjian
Senior Marketing Manager, Kongregate
We never expected the numbers to be that high, because we work with really reputable networks. I wished we’d had this when we were working with over 100 networks and deciding which ones to cut – it would have made that whole process a lot easier.
An Vu
Mobile User Acquisition Lead, Rovio
The partner setup takes me two seconds - it’s one click in the dashboard, and I’ve got a new segment for a new partner. Since the network integration is handled entirely by the network, it’s completely frictionless.
Juha Matikainen
General Manager Finland, Seriously
Facebook is one of the most important communication channels for us, and Adjust’s deep integration made our work fast and easy. We were able to unlock and reach new targeting groups and increase our growth tremendously.
Adam Jaffe
CMO, ABA English
Installs are nice, but they don’t matter when you’re working with a high-engagement product such as ours. That’s just a foot in the door. To properly evaluate which partners and campaigns are bringing in the right users, we need to know more than just volume: we need to know that they perform.
Gunnar Böke
Head of Marketing & Business Development, dailyme
As we started scaling marketing, we were able to see the impact from different channels. This made our budgeting exercise easier and faster. With Adjust analytics we started shifting budgets across channels and were able to measure meaningful KPIs.
Christian Eid
VP Marketing, Careem
Adjust has built a very solid bridge between partners in an extremely fragmented mobile marketing ecosystem. Being integrated with all major traffic providers, Adjust gives us an opportunity to setup and start running campaigns in no time. A complete collaboration between advertisers and publishers allows us to optimize towards our targets, and brings more transparency into the market overall.
Mariya Katernyak
Mobile Marketing Lead, GoEuro
After fully localizing the content, their target was to reach 1 million players after launch in Turkey. Netmarble’s approach included mobile acquisition campaigns, TV advertorials and banners, outdoor advertising, and a combination of viral videos and influencer marketing. They needed to monitor the success of each of their marketing channels in real-time and to measure user retention, ROI, sessions and other KPIs.
Mr. Aras Şengüz
EMEA Mobile & Marketing Director, Netmarble
Retargeting is an extremely hot topic, and it’s heavy on the tech and data side. You need the right partners, ideas, and campaigns to get it off the ground. Once you do, the versatility and flexibility makes it one of my favorite tools.
Andre Kempe
Head of Performance Marketing, Lovoo
The main benefit we get is showing our ads to users that we know are valuable.
Jeff Durian
VP Marketing & Ad Monetization, Kongregate
We can track interactions in our app in real-time to see how our users engage over their full lifetime. We can define our own events, drill down into each user segment, and export data.
Vivian Wang
Senior Marketing Manager, Elex
We track all of our apps with Adjust - both B2C and B2B. We have flexibility over what we track, and control over what we sync back to our database. Accuracy and depth of data, plus hands-on support are some of the main drivers of us working together.
Steven Post
Director of Marketing, HRS
We can see the engagement and conversion rate per channel and can make informed decisions on where to spend and where not to. It is important for us to have a reliable and responsive partner that is at the forefront of what is possible. A very flexible tracker generation with deep-linking and more was a key criteria for us and so we decided to go with Adjust.
Martin Sieber
CO-Founder & VPCO-Founder & VP of Product, GetYourGuide
