REPORT
The shopping app insights report: 2026 edition
Get the latest benchmarks on e-commerce app installs, sessions, retention, and user acquisition costs.
Summary
Find your best shoppers and turn installs into orders
E-commerce apps are expanding into new channels and new markets, and the opportunity for mobile marketers is big. The shopping app insights report: 2026 edition delivers the latest benchmarks, trends, and expert insights needed to understand shopper behavior and grow your app.
Discover why paid installs are taking on a bigger share of e-commerce growth, and what it means for acquiring converting customers.
Explore the trends changing how people shop on mobile, including agentic commerce, live shopping, and omnichannel strategies.
Understand how shopping, marketplace & classifieds, and deal discovery apps each perform on installs, sessions, retention, and acquisition costs.
See how the biggest retail events of the year, including Black Friday, Cyber Monday, and Prime Day, impact installs and sessions.
Get contributions and expert perspectives from Google, Snap, TikTok, Sensor Tower, Roku, Pinterest, Reddit and RZR.
From first install to repeat purchase, start with data
"E-commerce apps had a strong first half of 2026 and major shopping events keep getting bigger. But acquisition is getting more expensive and paid installs are carrying more of the growth. The marketers who will grow most efficiently are those who can see which channels, markets, and campaigns are producing shoppers with strong LTV. Reliable measurement is what makes that possible.”
Greg Wang
Regional VP, Americas
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