Addict Mobile

Addict Mobile has deployed a UGC strategy within its acquisition campaigns to meet the challenges of a highly competitive period when Ad Fatigue is even higher than usual. By diversifying the ads presented to users and standing out with more natural messages that fit into their feeds, we were able to gain visibility and achieve significantly lower acquisition costs than with regular visuals. RESULTS : - 50% CPC x9 conversion on TikTok vs classic creatives -20% CPI

Addict Mobile implemented a strategy focused on price-based categories, leveraging Google campaigns, affiliation channels, and Facebook ads for increased awareness and consideration. With tailored bidding strategies and creatives as well as collaborations with affiliates, we were able to strengthened the strategy for satisfying RESULTS: x3 ROAS vs launch month +290% revenue on Google vs last year +107% revenue vs last year

Addict Mobile’s approach with optimization tests and unique strategies per country allowed us to identify the best optimization/geo combinations. Tailored strategies were then implemented for each geo: a unique approach for tiers 1 countries and specific géographical targeting campaigns for tiers 2 and 3. RESULTS : +60 ROAS points over 2 months +30 active countries +35% investment.

The strategy deployed includes city-specific targeting, optimized investments based on top-performing OS and sources, refreshed targeted audiences to prevent ad fatigue, and adapted creatives by language, concepts, road etc for maximum conversion rates. Through daily optimization, we effectively achieved Cityscoot's objectives. RESULTS -28% CPA D30 +25pts first ride evolution 50k installs in 5 months

The strategy was executed in 4 phases: offline campaigns to build anticipation, branding for recognition, LinkedIn InMail campaigns for lead generation, and Facebook retargeting to drive app downloads. Reworking of the creative visuals to give a premium dimension to the ads and ensure the generation of new leads for Banxy. RESULTS: +28% organic installs, 4x conversion rate, 76% open rate for InMails vs 40% for fintech campaigns.

By identifying sports with the lowest acquisition costs and then targeting these specific activities on Facebook, Google, and Snapchat, Addict Mobile generated optimal performance with over 600 designs. Adjusting visuals and messages for indoor sports during lockdowns attracted users, promoting fitness at home. This strategy was then broadcasted depending on user profiles and time of year, contributing to the app's substantial growth. RESULTS -45% CPI +80% installations +600 creatives produced