Bliss Point Media (Now Part of Tinuiti)

We are first and foremost a technology company. Bliss Point Media, part of Tinuiti, was founded by growth marketers to build a solution for measuring and optimizing non-click-based media. We apply proprietary deterministic and algorithmic methodologies to streaming TV, linear TV, and digital audio, and have helped hundreds of high-growth brands leverage these offline media opportunities as performance channels.

Using machine learning and algorithmic media buying as our pillars, we work with high-growth brands to establish, optimize, and scale TV, OTT, and Audio campaigns.

Using technology as a differentiator, Bliss Point Media brings modern statistical and computational techniques to bear on our clients’ biggest marketing opportunities across linear TV, streaming/OTT video, and streaming audio platforms. We apply quantitative rigor to our media buying, utilizing proprietary technologies to maximize efficiencies in the streaming and linear landscapes.

Our engineering & product teams have spent many years building and perfecting our techniques for maximizing measurability in this space. Our attribution methodology is proprietary and has been developed entirely in house, with no third-party solutions bolted onto our offering. We welcome the opportunity to integrate with your internal attribution models, as well as any multi-touch and marketing mix analysis you may be utilizing to build out your integrated marketing portfolio.

Buying flexibility is a top priority when optimizing and planning for future weeks. We set agency-level streaming endeavor agreements with our publishers, locking in rates for our clients to access year-round. Because we were one of the first entrants into the streaming landscape, we’ve been nurturing our publisher relationships for years, and our expanding client roster contributes to our overall buying power, helping to achieve lucrative, performance marketing rates that help our clients reach their growth goals. Our negotiation tactics hold steady with size, and we’ve been able to help numerous clients achieve scale while keeping efficiency top of mind. 

Using the combined measurement solutions of Adjust's CTV AdVision and Bliss Point Media's proprietary attribution graph, brands now have the ability to view OTT performance in several different lenses at a deterministic level. This allows mobile growth marketers to test and verify the unique inventories and offerings of different OTT networks and their various platforms, while ensuring data transparency and never being put in a position for Adjust or Bliss Point to "grade their own homework."

With the BPM x Adjust partnership, we can act as a two-way data platform, receiving what we need from Adjust via direct integration to perform our attribution, while also sending data back to Adjust as needed to serve as your source of truth.