Enhance Snapchat retargeting campaigns with Audience Builder
Jun 9, 2020
Since its launch, Audience Builder has proved to be one of the most powerful and valuable tools for marketers running re-engagement and retargeting campaigns. Today, we are pleased to announce that we have integrated Snapchat with Audience Builder, making it easier and quicker than ever for our clients to set up their Snap campaigns. Use Audience Builder to define audiences according to your specific criteria, then export your lists directly to Snapchat.
Using Audience Builder’s Snapchat integration
Reengagement and retargeting campaigns are at the heart and soul of many marketing strategies. The key to their strategic execution is data: that’s where Adjust comes in. With Audience Builder, you can action your data to define segments tailored to your campaign needs. The result? Successful campaigns that seamlessly drive growth.
How can I share my audiences with Snapchat?
With audiences set up in the Adjust dashboard, it's easy to export these directly to Snapchat. To link your audience (or group) to Snapchat, just follow these steps.
- Select MENU
- Select Audience Builder
- Find your audience and select the ^ caret to see your options
- Select Details
- Select Settings (gear icon)
- Select Link Snapchat
- Select the Snapchat account
- Select the Snapchat ad account
- Select the checkmark to save your changes
And that’s it! You can now see the audience in your Snapchat account.
For more information about the Audience Builder package, please contact firstname.lastname@example.org.