Get the most out of temporary attribution
There are a number of ways in which this new, flexible approach to attribution can be used, from re-engagement campaigns, seasonal promotions, product release promotions, and A/B testing. Explore the scenarios below to see how you can leverage temporary attribution.
Temporary attribution is a powerful tool for any short, incentivised campaign where you want to judge your ROI and engagement for the specific timeframe the campaign runs.
For example: Your eCommerce business runs a 1-day flash sale and you want to measure the sessions and revenue this campaign drives. Users’ in-app activity a week after the sale is not relevant to the campaign.
Temporary attribution can prevent “cannibalization” of re-engagement campaigns from regular UA sources. Cannibalization can happen when re-engagement campaigns happen very quickly at a fast cadence.
For example: Your food delivery service runs a series of micro-campaigns. These need to be measured properly, but standard attribution logic requires a user to clear both inactivity and reattribution windows. This can lead to reattributions cannibalizing other UA sources.
A/B testing is the cornerstone of building new strategies, but it can be difficult to measure new campaigns, creatives, or attribution settings without skewing a user’s overall LTV.
With temporary attribution, you can run A/B tests by “resetting” the user’s attribution for a set period of time. This lets you test different strategies and campaign set-ups, without affecting the integrity of your dataset.
Ready to try out temporary attribution for yourself? Head over to our Help Center for information about how to get started.