Real-time app analytics to measure and drive performance
Bringing users to your app is a critical step, but the real challenge is retaining and converting them. Integrating mobile app analytics into your marketing yields endless insight: understand your users and their intent, and make intelligent marketing and product decisions that boost conversion, retention and lifetime value.
Fully customizable event tracking
Event tracking is the backbone of your app analytics setup. With an unlimited number of events, Adjust allows you to fully tailor events to your app's specific conversion goals; whether you're aiming for signups, purchases, level-ups and more. Powerful filters and diverse parameters allow you to dive deep into your unique KPIs and understand user cohort behavior.
Cohorts are the heart of app analytics
The most granular cost and ad revenue reporting in the industry
Automate your ad spend and ad revenue calculations and analyze the data at the user level. Receive accurate cost data of your campaigns in one unified place. Measure how many users account for your ad revenue, which networks bring in the most valuable users, and break down ad revenue to any segmentation level. Take these insights and translate them into increased revenue through further optimizations.
Gain the tools you need to analyze your data
Aggregated data in Adjust dashboard
Sync raw data to your BI
Receive CSV exports to S3 or Google Cloud
Guaranteed data security & privacy-first values
At Adjust, we believe that all app users have a right to privacy, and a right to have their personal data protected. As such, we do our utmost to keep our user data secure.
We're the only attribution service headquartered in the EU. Germany has the strictest data security attitude, and this goes hand-in-hand with our own privacy-first values. Rather than trusting our data to cloud services, we depend on our own — meaning we have total control over our client's user data, which is all centralized in Europe. We are GDPR and ePrivacy certified.
More actionable insights from various reports
Uninstall and reinstall reporting
Measure the impact of TV on mobile
Find out how ABA English did it
Discover how they....
Tracked all in-app events and synced all data back to their own BI platform to tie together the entire user journey
Worked with partner modules to retarget the right user base in real-time
Used Adjust dashboard to analyse campaign performance and optimized to increase their week on week RPU by 215% and acquisition by 143%