Real-time app analytics to measure and drive performance

Bringing users to your app is a critical step, but the real challenge is retaining and converting them. Integrating mobile app analytics into your marketing yields endless insight: understand your users and their intent, and make intelligent marketing and product decisions that boost conversion, retention and lifetime value.

Fully customizable event tracking

Event tracking is the backbone of your app analytics setup. With an unlimited number of events, Adjust allows you to fully tailor events to your app's specific conversion goals; whether you're aiming for signups, purchases, level-ups and more. Powerful filters and diverse parameters allow you to dive deep into your unique KPIs and understand user cohort behavior.

Cohorts are the heart of app analytics

Cohort analysis allows you to quickly and clearly identify trends and changes in the way users engage with your app. The KPIs we offer on our cohort analysis are central to understanding your app’s performance in terms of user retention, revenue, event conversion, and other key aspects of the health of your products. Going deeper, we calculate the lifetime value (LTV) of your users that belong to cohorts automatically, showing when you start profiting on paid campaigns.

The most granular cost and ad revenue reporting in the industry

Automate your ad spend and ad revenue calculations and analyze the data at the user level. Receive accurate cost data of your campaigns in one unified place. Measure how many users account for your ad revenue, which networks bring in the most valuable users, and break down ad revenue to any segmentation level. Take these insights and translate them into increased revenue through further optimizations.

Gain the tools you need to analyze your data

Aggregated data in Adjust dashboard

Adjust dashboard provides insights the mobile marketer needs: from how your campaigns are performing, LTV and ROI to understanding your user cohorts, retention rates, and every KPI you track. No limitations, real-time data all for your convenience.

Sync raw data to your BI

Take one step further and drill down into your analysis using user-level data. Adjust is the only provider who offers a holistic way to sync all your data at once in real time — with no limitations or extra costs. Create your own reporting dashboard, power up your CRM, or run a cross-device analysis.

Receive CSV exports to S3 or Google Cloud

Adjust will automatically send raw data to your Amazon S3 bucket or Google Cloud, resulting in a CSV file you can freely format with any data available. You can sync all impressions, clicks, installs, and in-app events to run knowledge-driven strategies.

Guaranteed data security & privacy-first values

At Adjust, we believe that all app users have a right to privacy, and a right to have their personal data protected. As such, we do our utmost to keep our user data secure.

We're the only attribution service headquartered in the EU. Germany has the strictest data security attitude, and this goes hand-in-hand with our own privacy-first values. Rather than trusting our data to cloud services, we depend on our own — meaning we have total control over our client's user data, which is all centralized in Europe. We are GDPR and ePrivacy certified.

More actionable insights from various reports

Uninstall and reinstall reporting

Stop guessing whether a user uninstalled the app or simply went inactive. Optimize your campaigns to target churned users and bring them back. Measure your reactivation performance your success with reinstall data.

LTV reporting

Track how much value your users generate during their app usage lifetime. See how user LTV changes and find your break-even. Identify your most valuable users and find more people just like them.

Measure the impact of TV on mobile

Attribution across multiple platforms allows you to work with our TV tracking partners directly in your dashboard and follow your users as they shift from the small screen to smartphone.

Case Study: here's how ABA English did it

By syncing comprehensive in-app and campaign data to their own business intelligence system, ABA English have created in-depth user behaviour models which have enabled them to see exponential growth. In three short years they’ve acquired over 12 million users, with the majority of them using their apps.

You'll learn how ABA English:

  • Tracked all in-app events and synced all data back to their own BI platform to tie together the entire user journey

  • Worked with partner modules to retarget the right user base in real-time

  • Used Adjust dashboard to analyse campaign performance and optimized to increase their week on week RPU by 215% and acquisition by 143%

Read Case Study See all Case Studies

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Learn more about Adjust’s attribution, audience builder, ad fraud prevention, and in-app bot fraud prevention products and find out how Adjust can help you take full control of your mobile growth.

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We’re here to answer all of your questions about how to gain actionable insights from various reports.