Mobile app attribution: Discover the source of your users

Data behind every acquisition

  • Track every channel to find out where your users come from — Adjust covers mobile, mobile web, in-app ads, TV, OTT and organics. Discover which channels perform the best.

  • Know exactly which ads delivered which users, right down to the campaign creatives users see.

  • Our methods are industry approved, transparent, customizable and 100% accurate. Our anti-fraud solution guarantees data quality and budget safety.

Work with any partner

Adjust manages advertising networks so that you don't have to. To date, we work with over 3,000 partners, including Facebook, Google, Snap and Twitter, and we’re adding new ones every day. Forget partner-specific URLs and bulky network SDKs — Adjust is the first mobile app attribution solution with a fully dynamic and robust partner setup.

You can send the right engagement data straight to your partners to build advanced audience campaigns (for example personalized retargeting, lookalike targeting) and enable reattribution without any extra work.

Going beyond app install attribution

Your users interact with several ads on different networks and devices before they convert. With Adjust Multi-Touch you can track all user touch points before and after conversion and highlight your key networks by uplift, not just install. Spot consumer trends and conversion pathways, and measure the performance of partners who focus on promotion and awareness, not just those who generate the last click. With Adjust’s Web SDK you can also easily track users across your web and mobile web properties. By combining all these different data points you will have a holistic user journey from the first touch to their created lifetime value.

Customize attribution tracking to suit your business model

Customizable attribution windows

View-through attribution

Deep links


Fast and easy integration with Adjust’s open-source SDK

Speed and functionality are essential components of a successful app. Adjust’s open-source SDK is the industry's only robust yet lightweight solution. The Adjust SDK gives you the power to attribute conversions from any source without interfering with your app's performance.

Trusted by over 50,000 apps worldwide

Take control of your mobile marketing

Learn more about Adjust’s Attribution, Audience Builder, Analytics, Fraud Prevention Suite, Subscription Tracking and Marketing Automation products to find out how Adjust can help you take full control of your mobile growth.

Learn how Adjust can help you start measuring today

We’re here to answer all of your questions about how you can put your data to work and gain a competitive advantage.