Mobile app attribution: Discover the source of your users
The data from a mobile attribution partner provides the necessary insight into a user’s entire journey: how they arrived at your app, how they interact with it, and how those behaviors and patterns compare and differ across cohorts. Mobile attribution ties each user to the ad they interact with, giving you full transparency for your media performance across multiple advertising channels in one unified platform. Use this conversion data for in-depth analysis that optimizes your app marketing to drive significant and sustainable growth.
Data behind every acquisition
Track every channel to find out where your users come from — Adjust covers mobile, mobile web, in-app ads, TV, OTT and organics. Discover which channels perform the best.
Know exactly which ads delivered which users, right down to the campaign creatives users see.
Our methods are industry approved, transparent, customizable and 100% accurate. Our anti-fraud solution guarantees data quality and budget safety.
Going beyond app install attribution
Your users interact with several ads on different networks and devices before they convert. With Adjust Multi-Touch you can track all user touch points before and after conversion and highlight your key networks by uplift, not just install. Spot consumer trends and conversion pathways, and measure the performance of partners who focus on promotion and awareness, not just those who generate the last click. With Adjust’s Web SDK you can also easily track users across your web and mobile web properties. By combining all these different data points you will have a holistic user journey from the first touch to their created lifetime value.
Customize attribution tracking to suit your business model
Customizable attribution windows
Set custom attribution windows best suited to your campaign goals, down to the individual tracker level.
Attribute your users not only per click, but also per impression. Separate the two for more accurate analysis.
Implement sophisticated campaigns that send users to specific pages in your app to reduce churn and increase the likelihood of install.
Gain visibility on the users returning to your app by the campaigns that brought them back.
Fast and easy integration with Adjust’s open-source SDK
Speed and functionality are essential components of a successful app. Adjust’s open-source SDK is the industry's only robust yet lightweight solution. The Adjust SDK gives you the power to attribute conversions from any source without interfering with your app's performance.
Learn how Adjust can help you start measuring today
We’re here to answer all of your questions about how you can put your data to work and gain a competitive advantage.