Adjust enabled 2K Games to achieve 300-500% ROAS

Initially operating as a very small team, 2K Games evaluated various mobile measurement partners (MMPs) in their ability to enhance data accuracy for efficient marketing strategy optimization. The team’s existing partner's solution for deep linking proved unsatisfactory, prompting 2K Games to seek a more robust alternative with Adjust. They needed a reliable MMP that could offer precise attribution data, advanced features, and strong support to improve their monetization and retention efforts through customized offers and targeted marketing campaigns.

2K Games chose Adjust for its superior data accuracy and comprehensive feature set, which significantly enhanced its marketing capabilities. Adjust enabled the team to implement direct-to-consumer auto-login features, facilitating personalized, targeted marketing and optimized user journeys.

The support from Adjust’s team was instrumental in achieving 300% to 500% return on ad spend (ROAS), as the reliable data allowed 2K Games to understand user journey performance and key touchpoints. Adjust also integrated seamlessly into 2K Games' existing incrementality model, enabling effective testing to identify the most valuable partners and optimize campaigns. This ongoing process has allowed 2K Games to refine its campaign strategies continuously.