What is deep linking?

Glossary Deep Linking

What is deep linking?

Deep links are a type of link that send users directly to an app instead of a website or a store. They are used to send users straight to specific in-app locations, saving users the time and energy locating a particular page themselves – significantly improving the user experience.

Deep linking does this by specifying a custom URL scheme (iOS Universal Links) or an intent URL (on Android devices) that opens your app if it’s already installed. Deep links can also be set to direct users to specific events or pages, which could tie into campaigns that you may want to run.

Deep linking and Adjust

Deep linking may seem like a challenge, but Adjust can help take care of them. You can create deep links, deploy them, and track the results in our dashboard, an additional but essential feature.

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