Deep links produce a seamless user journey that reduces churn and increases the likelihood of an install. They let you make sophisticated campaigns while providing a better user experience, moving users onto your app in a single click.
Deep links also create the opportunity for easier incentivization. It’s simple to persuade people to try a new experience when a potential prize or offer is sent to them via a retargeting campaign. For example, let’s say you have a music app and want to promote a new album, so you allocate budget to be spent on a popular website. However, you want the user to listen to the sample in-app, not just on the website (where they are only exposed to the album cover). Here you need a deep link to send them directly to the correct page in your app, offering a seamless user experience.
In-app deep linking can significantly increase your conversion rate and retention rate. Deep linking campaigns can be tracked, and provide extra data points on how your campaign performs. If you’d like to learn more about this, you can read up on the effects of deep linking in campaigns here.