FLO utilized two key Adjust product’s to solve their problems - Measure and Audience Builder. Measure helped them to understand the sources that their users were coming from, providing all necessary insight into each customer’s journey. Having each user tied to the ad they interact with gives full transparency for performance across multiple advertising channels - but all in one place. With Audience builder, FLO no longer needed to gather data from multiple sources to untangle reattribution as it allowed them to define audiences and act immediately on them.
Adjust enabled the team to set the attribution window to one day and use the last click method. For example, if a user makes a purchase on day one, it will be attributed to the channel that drove the initial install. If the user comes back to the app through retargeting channels, however, FLO can now accurately attribute the click/conversion to RTB or an engagement campaign.
Deep linking, or links that send users directly to an app instead of a website or a store, has also helped FLO to more accurately assess the performance of shopping campaigns. After setting up a strong deep linking structure, they’ve been able to maximize revenue potential for various campaigns, including those that run on Google Shopping and Facebook. A user sees the ad, clicks it, is taken directly to the app, then to the product, thereby generating more revenue and showing a direct line of sale in the dataset.
"Adjust provides us with data that we can trust to be 100% accurate, which allows us to allocate budget to where the revenue is actually coming from and to make smarter investments. There’s no longer any guesswork or unnecessary time spent trying to make sense of multiple data sets”