Increased its RPU by 215%
Increased acquisition by 143%
Acquired almost 12 million new users in three years
About ABA English
American & British Academy is an online school specialized in teaching English with a unique methodology based on the principles of a natural approach to language learning. The ABA method brings to the digital space an intuitive and natural method where language is learned by using short films and other audiovisual materials developed specifically for learning English, improving the student’s experience and success rate. Students can learn the English language wherever they are.
The company revolves around different target groups, from students to businesses, and helps them to either learn or improve their English language skills. With more than 12 million active students spanning both desktop and mobile, ABA English is a top choice for learning English, and is active in over 170 countries across the globe. This success has lead them to raise $12 million in growth capital, led by Kennet Partners in 2016. ABA English has aggressive goals for 2017, and plans to double its user base, while continuing to convert the freemium app users to paying users.