Improve booking completion rate by 35%
Optimize CPO over time by 40%
Increase overall uplift in ROI +49%
Careem is the leading app-based car service in the Middle East and North Africa region (MENA). Careem was cofounded by Mudassir Sheikha and Magnus Olsson, who had both previously worked as management consultants at McKinsey & Company. Careem began in July 2012 as a website-based service for corporate car bookings, and evolved to become a transportation network company with car hire for everyday use. To date, it operates in more than 50 cities in 11 countries across the MENA region and has over 6 million users. Careem’s app eliminates the struggle of finding a cab on the street. With just a few taps within the app passengers are connected with drivers for a fast and safe trip. To date, Careem has raised over $421 million in funding and continues to add exciting services to the app like Careem for Women, Careem for Kids, and monthly bookings, unheard of by other taxi services.