While ADvantage attributed TV’s impact on web traffic, Delivery Hero also wanted to understand how TV drove app activity — measurement, to provide mutual clients with a one-click integration, meaning app data is automatically an increasingly important response touchpoint for the brand. In fact, a third of all smartphone users discover apps due to TV ads. For Delivery Hero, quantifying and then optimizing TV’s impact on app activity became crucial.
“The integration between Adjust and TVSquared is quick, easy and seamless. The entire process is also highly secure and GDPR-compliant,” says Koscejev.
TVSquared partnered with Adjust, the global leader in mobile measurement, to provide mutual clients with a one-click integration, meaning app data is automatically sent to ADvantage for attribution.
Adjust holds user activity data — from impressions and clicks, to installs and in-app actions (purchases, tutorials, registrations, etc.). By sending its relevant data to TVSquared, Delivery Hero could understand and then optimize the impact of TV campaigns on app activity.