Verifying effectiveness of creatives for titles which have various creatives in a dashboard such as "Black Star" became smooth, making it easier to fine tune them according to the verification result. It was a surprising discovery for them that effective creatives can deliver performance which is five - ten times better. Also, being able to see the numbers as an entire project team was a big advantage.
Adjust helped them increase efficiency of operation as well. High performance campaigns had significantly better efficiency compared to low performance campaigns. Those campaigns were adjusted weekly, enhancing those with good performance and holding back on those with low performance. It would have been ideal to make adjustments everyday, however their focus was to run operations efficiently.
By determining the effectiveness of those campaigns instantly with Adjust's Report Automation and changing bids and budgets in real-time with Control Center, they could achieve 1.8 times higher efficiency with the same budget even though there were 10 times difference in efficiency between the campaigns. It also became clear that adjusting those campaigns took just about half of the cost which was previously necessary for the same number of campaigns.
Using Rule Engine, they could automate their operations with only one approval per day. This function improved the cycle of analysis and action dramatically, delivering results as calculated.
This gives them great effectiveness compared to when they were adjusting campaigns manually every week. Automation was a game changer for Donuts and they are very happy with the results it provided to them considering the advantages of workload reduction and campaign streamlining.
Adjust Automate helped them save so much time spent on campaign evaluation. With Report Automation, they could filter campaigns meeting/not meeting the KPIs at creative levels for all of the networks at once. This allowed them to take actions immediately such as increasing, controlling and stopping budgets and bids.
As they previously had to access different dashboards of each ad network and make adjustments manually, they had always wanted to make this process more efficient. Now with Adjust, they are able to control budgets and bids for each ad network in a single dashboard, saving about an hour of manual work per person everyday (20 hours per person every month). This means saving 200,000 yen per person a month even calculating other costs such as office maintenance cost.
With five marketers working on Adjust dashboard at Donuts, they can save 1 million yen per month or even more considering what they can do in those hours freed up by automation.
As a result, Adjust provided an easy reporting and enabled them to evaluate campaigns quickly, achieving higher effectiveness and efficiency as well as workload reduction.
We are very grateful for the benefits Adjust offered us, such as the ability to change bids and budgets of ads without opening multiple dashboards and simplify operations by filtering campaigns with conditions.