How Evino lowered their user acquisition costs 2.5x while increasing weekly active users by 500%
Bringing proven web marketing to mobile
You'll learn how Evino:
Decreased user acquisition cost 2.5x using valuable integrations between Adjust and Facebook
Achieved TOP 8 app rank in Brazil’s Food and Drink industry by using Adjust’s Universal Links and developing an unforgettable user experience
Segmented, cohorted and compared each new install for better insights and increased weekly active users, quarter-over-quarter by 500%
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Thanks to our implementation with Adjust we now have a deep understanding of all the performance channels we work with including all that data points that go along with that. This has helped justify the increase of spend on mobile from our total marketing budget; shifting from just 1% of our total marketing budget to around 35% - which will have a significant impact on our business.
Chief Product Officer,
Evino seeks to engage Brazilians with easy-to-access information and a large range of affordable wine, delivered to their door, helping their customers to develop the culture of wine drinking in Brazil. Evino are the first to introduce mobile apps for wine shopping in Brazil. Thanks to an easy to navigate app, wine lovers can discover new labels, order wine and get exclusive offers. Within 2 years, it has become the second-largest online wine store in Brazil, and has received R$ 13 million in capital from Brazilian and German investors.