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Organizing your marketing channels – even TV – for better engagement

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You'll learn how Garanti:

  • Increased 7 day retention of users coming from Television vs Organic users

  • Used Adjust's extensive partner setup to fuel individual channels

  • Tracked and analyzed traditional mobile campaigns alongside TV advertisements

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The main motivation to work with Adjust was the ability track all of our download channels from a single platform. Integration simplicity and accuracy of data were a big advantage.

Ece Ozturk

Director of Digital Performance Marketing,
Garanti

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Garanti Payment Systems developed a groundbreaking finance app, BonusFlaş, which combines all credit card and campaign information into one app. The idea was to create a one-stop-shop for credit card users. Customers log into the app using their client ID and can instantly access any promotional programs, make payments, and browse deals.

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