Here's how you score a 97% increase in app store rank
GetYourGuide had a problem: they needed a way to granularly dissect the performance of diverse marketing channels, including TV. With Adjust, they extensively investigated users’ long-term post-install behavior and subsequently optimized spend so that only the channels delivering results would receive further investment – a strategy that scored them a 97% increase in their app store rank.
You'll learn how GetYourGuide:
Converted full visibility on Facebook Mobile App Install Ads into revenue
Segmented, cohorted, and compared each new install for better insights
Leveraged Adjust's partner integrations to measure TV campaign performance
Get the case study
We can see the engagement and conversion rate per channel and can make informed decisions on where to spend and where not to. It is important for us to have a reliable and responsive partner that is at the forefront of what is possible. A very flexible tracker generation with deep-linking and more was a key criteria for us and so we decided to go with Adjust.
Co-Founder & VP of Product,
GetYourGuide is the internet’s largest booking platform for travel activities, offering more than 25,000 attractions, tours and activities for more than 2,400 worldwide destinations. Given the roaming nature of most travelers, GetYourGuide utilizes location-based technology to suggest all possible tours and attractions close by for both Android and iOS devices.