Each installation was segmented, cohorted, and compared on CPIs, conversion rates, LTV and daily retention rates
GetYourGuide found television commercials were the most successful means of advertising its mobile app
GetYourGuide rose from Global Rank position 71,664 to 2,063
GetYourGuide is the internet’s largest booking platform for travel activities and offers more than 25,000 attractions, tours and activities in more than 2,400 destinations worldwide. Given the mobile nature of the traveler, GetYourGuide is also available on Android and iOS mobile devices, utilizing location-based technology to suggest all possible tours and attractions close by.
The app works in conjunction with their website, so their marketing efforts are extensively cross-promoted through email, online, social media and TV. GetYourGuide has also leveraged partner channels to drive app downloads through their strong web presence and relationship with TripAdvisor.
GetYourGuide focuses on not only user acquisition, but also engagement, using techniques such as deep-linking to optimize user experience.