LOVOO found the most cost effective strategies
Almost every retargeted LOVOO user converts to a paying user
The LTV of users being retargeted increased by 20%
LOVOO is a free app that makes it possible to get to know other people quick and easy. The Live radar shows other users nearby and lets you contact them directly.
With over 23 million users, LOVOO is one of the most successful mobile social networks worldwide and also the app with the most gross-revenue in the German App Store apart from gaming apps. Since 2011 LOVOO is available for iPhone and Android smartphones.