The team at LOVOO had already scouted out the key network partners it wanted to integrate. On the Adjust side, a dedicated server module was set up to transmit data over to the network partners. In LOVOO's dashboard, the partner module was activated at the team's behest, and configured to transmit the exact data they wanted to share and no more.
The tracking data for a retargeting campaign is different from standard performance campaigns in terms of how the users' lifetime is considered. Normally, a user's lifetime starts at the install, and the user is permanently attributed to a given segment. In order to analyze the performance of retargeting campaigns, the users responding to the campaign need to be moved into a new segment, representing the users that responded to retargeting.
As the campaigns started to go live, users responded to the CTAs. The conversions from these campaigns, as well as the resulting user engagement, was swiftly recorded in the Adjust dashboard as separate segments.
The LOVOO team had not only the aggregate data at its fingertips, but the conversion data was provided to key partners and LOVOO's own BI systems as well.