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Supercharging user LTV with retargeting

Lovoo logo

You'll learn how Lovoo:

  • Leveraged data for a 20% increase in retargeted users' LTV

  • Used cohort analysis to create a 45% increase in session length

  • They segmented, cohorted and compared each new install for better insights

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Lovoo logo

LOVOO is a free app that makes connecting with new people quick and easy. The live radar shows users who are nearby and lets you contact them directly. With over 23 million users, LOVOO is one of the most successful mobile social networks worldwide, and also has the most gross revenue for a non-gaming app in the German App Store. Since 2011, LOVOO has been available for iPhone and Android smartphones.

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