Migros is ranked within the top 40 largest retailers in the world and they are also one of the largest retailers in Turkey accounting for 89% of the country’s market share through their wide range of shopping centers, wholesale stores and their mobile and online shopping brands Migros Sanal Market (migros.com.tr), Macrocenter (macrocenter.com.tr), Tazedirekt (tazedirekt.om) and Migros Hemen available for iOS and Android only.
The case for switching to Adjust
In 2019, the digital marketing and data analytics division of Migros integrated with a mobile attribution provider. However they quickly realized that despite having deep linking technology at their core, this attribution provider wasn’t cut out to fit the more complex needs of an e-commerce giant like Migros.
Shortly after integration, Migros faced several challenges that severely impacted their business which ultimately led them to make a quickswitch to Adjust.
"The Adjust Dashboard is fast and is extremely customizable. Their detailed filters let us drill into our campaigns from all angles and group together pieces of data that make decision making easier."
Digital Marketing, CRM & Analytics Manager,
Access to raw data
Firstly, they struggled getting raw data in real time. Migros processes millions of data points every day, and data from all of their properties including in-app, and online customer touchpoints is centralized in a single database for further analysis and decision making. Raw data empowers them to make decisions on their spending and budget allocation; without raw data, they’re unable to effectively allocate their budgets which leads to a drop in overall performance.
With Adjust, raw data is sent in real time directly to Migros internal systems in the form of raw data callbacks. By accessing their raw data settings through the Adjust dashboard, Migros controls the data points they want to receive and exactly where that data gets sent to.