monobank is Ukraine's first mobile-only bank and one of the world’s fastest-growing banks. Founded in late 2017, monobank’s user base has grown to 2 million customers in February 2020 and it continues to grow with 130,000 monthly new users.
How monobank stopped fraud with Adjust
When monobank was gearing up to launch Ukraine’s first mobile-only bank, the company knew that it would run performance marketing campaigns to acquire new users. They decided to test out different traffic sources and evaluate the results based on metrics that signified value for monobank. Some examples of these metrics include users signing up for a new account or completing a transaction. Given that each source has hundreds, even thousands of sub-sources, being able to measure the performance of each source was crucial in order for monobank to understand the profitability of each user. When they started looking for an attribution provider, monobank wanted to work with a provider who had experience in the fintech space. The team was sold on Adjust’s simplicity, price and vast experience with other mobile banks.